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Creating A Minimum Value Product

Written by Josh Hines • August 28, 2024 • 40 Minute Read

Starting a new SaaS business and launching a successful platform is exciting stuff. Congratulations, first and foremost, for daring to step outside your comfort zone and discovering if you got what it takes to launch a successful business.

Learn How To Create A Minimum Value Product →
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Latest On-Demand Marketing & Sales Thought Leadership

Contineofy's thought leadership for SaaS Founders and Team to learn about marketing, sales, and customer success strategies and news.

View The How It Was Made Video Series

How It Was Made, A 0 » 1 Story

Contineofy's webinar series How It Was Made shows the backstory of everything we did to bring the Contineofy brand to life to assist SaaS brands with their HubSpot marketing and revenue operations.

How I Manage All My Social Media
Hosted Wednesday, April 02, 2025

How It Was Made 7 Minute Video

How I Manage All My Social Media

Master social media in 2025 with AI-powered tools! Learn how to schedule posts, track brand mentions, analyze performance, and create engaging content across platforms. Your ultimate guide to social media success starts here.

How To Manage Social Media →

How I Built My Website
Hosted Sunday, March 30, 2025

How It Was Made 6 Minute Video

How I Built My Website

Discover your perfect website solution: Code it yourself for full control, hire an agency for expert results, or use a CMS for easy management. Each option offers unique benefits, choose based on your skills, budget, and needs.

Learn How To Use A CMS →

Why I Choose HubSpot Over Other CRMs
Hosted Wednesday, March 26, 2025

How It Was Made 8 Minute Video

Why I Choose HubSpot Over Other CRMs

Discover HubSpot's unique advantages: a comprehensive all-in-one platform with seamless integration, user-friendly design, and powerful inbound marketing tools that transform how businesses attract, engage, and delight customers.

Learn Why I Choose HubSpot →

How To Find Your Glass Ceiling

How To Find Your Glass Ceiling
Determine Where You'll Max Out MRR

Struggling with SaaS growth? Learn how churn creates a growth ceiling, see real examples from HubSpot, Canva, and Slack, and discover how to boost acquisition, ARPA, and retention to break through revenue plateaus.

Find Your Glass Ceiling
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Latest Marketing & Sales Guides

Dive deep into industry topics with our collection of guides featuring expert advice and insights.

Building An Omnichannel Marketing Strategy

Business Processes Guides

September 15, 2024 • 41 Minute Read

Building An Omnichannel Marketing Strategy

Omnichannel marketing is a strategy that uses various channels to create a seamless and consistent customer experience across all touchpoints. The goal is to ensure that buyers receive a unified experience regardless of the channel they're on.

Create Your Own Omnichannel Revenue System →

How To Make Your Data Accurate & Actionable

Business Processes Guides

September 08, 2024 • 19 Minute Read

How To Make Your Data Accurate & Actionable

Data hygiene is the process of keeping databases clean and error-free. Data that is outdated, incomplete, duplicated, or simply incorrect is known as dirty data.

Start Processing Your Data For Better Insights →

Social Media Marketing Guide For 2024

Marketing Strategies Guides

August 28, 2024 • 35 Minute Read

Social Media Marketing Guide For 2024

Social media marketing is one of the most fascinating channels in the world right now. With a million different ways to use these platforms, some find traction while others continue to miss out.

Learn Social Media Best Practices For 2024 Engagement →

Creating A Minimum Value Product

Building A MVP Guides

August 28, 2024 • 40 Minute Read

Creating A Minimum Value Product

Starting a new SaaS business and launching a successful platform is exciting stuff. Congratulations, first and foremost, for daring to step outside your comfort zone and discovering if you got what it takes to launch a successful business.

Learn How To Create A Minimum Value Product →

Who Is Your Ideal Customer Profile

Building A MVP Guides

August 28, 2024 • 13 Minute Read

Who Is Your Ideal Customer Profile

Whether you are just starting out or in hypergrowth, knowing your ideal customer profile allows you to personalize your marketing messages, target your ads, and ensure you're connecting with the right people for your platform and keeping your costs low.

Learn How To Design Ideal Customer Profiles →

Understanding The Lead Flow Process

Business Processes Guides

August 28, 2024 • 33 Minute Read

Understanding The Lead Flow Process

Before moving into hypergrowth, first, you'll want to automate as much of your process as possible to reduce human error and ensure that your teams are working on complex problems, not manual processes that keep them busy but unproductive.

Discover The Customer Cycle Lead Flow Process →

Contineofy UTM Builder

Contineofy UTM Builder
Marketing Campaign URL Builder

This tool allows you to easily add campaign parameters to URLs so you can measure Marketing Campaigns in Google Analytics as well as your CRM.

Build Your UTM URL
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How To Determine Your Sales Strategy

Setting Foundations Resources

August 28, 2024 8 Downloads

How To Determine Your Sales Strategy

SaaS culture has shifted quite a bit in the last few years, thanks to technology capabilities. Some organizations are still growing their SaaS platform via a development and sales team, while others are shifting to a product-led environment.

Start Determining Your Strategy →

Align Your Entire Company With OKRs

Setting Foundations Resources

August 28, 2024 5 Downloads

Align Your Entire Company With OKRs

Once you have your vision and mission statements, the next steps you need to determine are your objectives and key results or OKR. These objectives get the entire organization moving in the same direction and clarity on how success is measured.

Start Creating Your SaaS OKRs →

How To Create Landing Pages That Convert

Marketing Strategies Resources

August 28, 2024 3 Downloads

How To Create Landing Pages That Convert

Your ability to capture's people attention is just the first step of lead generation. The second step is converting that attention into a conversion and capturing the prospect's data through a landing page.

Start Converting More →

How To Do Email Marketing With High CTR

Marketing Strategies Resources

August 28, 2024 2 Downloads

How To Do Email Marketing With High CTR

A lot of people might tell you that email is dead. We've been hearing that line for a couple of decades now, and every year it seems another email marketing platform is launched, promising the same thing the last one did, send emails to prospects.

Start Learning Email Marketing →

How To Create Digital Ads With A High CTR

Marketing Strategies Resources

August 28, 2024 2 Downloads

How To Create Digital Ads With A High CTR

Digital advertising is probably one of the most competitive spaces online. While this may discourage someone new, done properly, your business can be an overnight success because you can share your platform message with anyone in the world.

Start Learning Advertising →

Building A Sales & Marketing Dashboard

Building A MVP Resources

August 28, 2024 2 Downloads

Building A Sales & Marketing Dashboard

All the greats will tell you that success has a pattern. Yes, there may be a few alterations, but for the most part, if you look for the patterns, you'll be able to replicate their success. The first pattern to discover is the metrics the greats follow.

Start Building Your Dashboards →

Contineofy Website Grader

Contineofy Website Grader
Discover How Your Website Is Performing

Use this free Website Grader to analyze the performance, security, mobile, and SEO scores of your website and get tips for optimizing it.

Grade Your Website Performance

How Sales Scripts Quietly Kill Trust

Sales Concepts Articles

September 15, 2025 5 Minute Read

How Sales Scripts Quietly Kill Trust

Sales scripts quietly kill trust. Discover how to genuinely connect with prospects to eliminate artificial tones and uncover emotional truth, thereby driving scalable growth without forcing, convincing, or manipulation.

Continue Reading →

Say Goodbye To Ineffective Sales Voicemails

Sales Strategies Articles

August 25, 2025 5 Minute Read

Say Goodbye To Ineffective Sales Voicemails

Discover how to leave high-impact sales voicemails that double your email reply rates. Learn the Echo Outreach Voicemail Strategy: use social proof, keep it brief, and guide prospects to your email for improved prospecting results.

Continue Reading →

Proven Email Campaigns To Boost SaaS Success

Marketing Strategies Articles

July 21, 2025 6 Minute Read

Proven Email Campaigns To Boost SaaS Success

Discover the six essential email sequences every SaaS business needs. Learn strategies, see real-life examples, and get actionable tips to boost engagement, improve onboarding, and increase retention, turning subscribers into loyal customers.

Continue Reading →

Referral Marketing Lessons From 20 Brands

Principles Articles

July 21, 2025 7 Minute Read

Referral Marketing Lessons From 20 Brands

Discover how brands like Dropbox, Airbnb, and Tesla use referral programs to drive explosive growth. Learn proven strategies, 20 real-world examples, and actionable tips to turn loyal customers into your most powerful sales force.

Continue Reading →

How Long Should My Emails Be

Principles Articles

July 23, 2025 4 Minute Read

How Long Should My Emails Be

Discover the ideal email length for marketing, sales, and onboarding to boost engagement and click-through rates. Learn how concise, clear messaging tailored to your audience drives higher responses and customer activation in your email campaigns.

Continue Reading →

Mastering Revenue With SPICED Sales

Sales Process Articles

July 23, 2025 5 Minute Read

Mastering Revenue With SPICED Sales

Discover the power of the SPICED sales framework, an easy, customer-centric approach that streamlines the sales process, boosts revenue, and drives team alignment. Learn how SPICED creates clarity, urgency, and value at every stage of the sale.

Continue Reading →

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