SaaS Marketing Campaigns

Questions About Marketing Campaigns

• What's An Ideal List Size

  There isn't an ideal list size; we can work with any size over 1,000 contacts, which is the minimum for retargeting advertising.

  Like social media followers, a large list size doesn't predict success any more than having 500,000 followers and only 25 people are purchasing your platform.

  It's more about quality than quantity.

• What Platform Do You Use To Determine Ideal Customer Profiles

  While there isn't a software platform we use to determine ideal customer profiles, there are a number of applications we'll need access to in order to understand what makes up your current customer profiles such as your CRM, data analytics, and website CMS.

• How Many Emails Do You Send Out Monthly

  There's no magic number to the amount of emails you should be sending each month. Depending on the buying cycle of your platform, more email touches may be necessary. Email nurtures are developed by experimenting and analyzing the data to see what works.

• What Channels Do You Focus On

  Every SaaS platform is different so there isn't a one-size-fits-all approach to channel marketing. With that in mind, the big channels we tend to play in search engine optimization, email marketing, digital advertising (native, display, video, and audio), partner marketing, and field marketing.

  During customer onboarding, we'll research special case situations specific to each SaaS platform we work with to understand if we should be position marketing in those environments.

• Can You Build Automated Email Nurture Programs

  Working with popular email service providers, we can build out automated email nurtures based on prospect engagements, CRM triggers, or lead scoring. These nurture programs can be executed in any of the lifecycle stages; marketing, sales, or customer success.

• How Do You Keep My Sales Team Updated On Marketing Efforts

  We will host a collaboration kickoff and update meetings with your sales teams once a month to update them on campaign progress, lead management, and get feedback on lead quality.

• How Do You Measure Campaign Attribution

  Each step in the marketing strategy will have a touchpoint campaign in your CRM, from there we will pull the first and last touch onto each contact but you will also be able to view each touchpoint to understand what contact has engaged with so your sales teams are equipped on how to handle leads when they come into the system.

• Where Can I See Marketing Performance

  Your Demand Generation Strategist will create a live dashboard that will share the performance of the marketing strategies executed on your behalf.

• What Is Your Team Expertise And Experience In Marketing

  Our team is composed of the best individuals in their field, respectfully, with a minimum of 5 years of experience mastering their craft. Each of our specialists is professionally certified and is tested quarterly to ensure they are up to date on best practices, platform changes, and trends.

• How Do You Drive Conversion Rate Optimization

  Conversion rate optimization is the number one problem most SaaS platforms face, for a few $1,000 you can gain people's attention and drive traffic to your website, converting that traffic into qualified leads and customers, is where the main dropoff occurs.

  When optimizing accounts, we measure data points at every stage to understand where these dropoff points occur and then determine whether something is missing, we need to run A/B tests to present better messaging, or need additional steps in the buyer's journey to ensure leads continue to flow without taking to big of jumps.

• What Software Platforms Do You Work With

  We are capable of using many different software platforms to create the best experience for your prospects and drive higher conversion rates and lower CAC, targeting the right people to hopefully deliver lower churn rates and higher customer lifetime value (LTV).

  The only requirement we have for the clients we work with is that they are HubSpot Platform Users.

• What Types Of Clients Do You Normally Work With

  Typically we work with SaaS B2B Platforms focusing on industries including Marketing, Sales, Fitness, and Learning with ARR $1MM - $50MM who need help with capturing demand and revenue, looking for net-new lead volume, increasing funnel conversion rates, needs support in lowering CPL, CPO, CAC, CPA, and delivering ROI positive sales pipeline from marketing systems, or needs support in increasing LTV.

• How Much Involvement Do You Need From Me

  Our onboarding process will engage your company's point of contact and subject matter experts. After we have all the information needed, we'll start running two-week sprints and have a weekly standup to showcase completed work and get approvals.

  When working with Contineofy, work requests are delegated and communicated on 5 Levels Of Engagement depending on how comfortable you are.

• Will You Really Tell Me If Something Doesn't Work

  At Contineofy, one of our leading values is Radical Transparency, so if we execute a marketing strategy and it's not working effectively, we aren't going to manipulate the data to paint a picture of how it is working, we'll share where things fell flat and how we are going to pivot.

• What Is Your Onboarding Process

  As soon as you choose your subscription plan, if you're comfortable, you can submit your first work request immediately. Within a week of purchase, we'll schedule a meeting to understand where your brand is, wants to go, and setting realistic OKRs to steer the ship in the right direction.

  Once we have access to the platforms you're using for marketing and sales, we'll do a deep-dive evaluation to understand everything you've been doing in the last year to understand what's working and what needs to be updated.

  Once outcomes are decided, we'll continue to execute marketing campaigns, optimize, and report on the findings with your point of contact.

• How Will I Receive Updates About Our Partnership

  We operate on two-week sprints and do weekly standups with the SaaS platforms we work with. You can also contact your specialist via email or Slack, depending on your subscription tier.

• How Much Should I Budget On Marketing

  Typically, at a minimum, brands should spend at least 10% of their revenue on marketing and sales. SaaS presents a unique situation, considering it offers predictable recurring revenue, so leverage is in your favor.

  In the first 1-5 years of a SaaS platform, you'll see high-growth platforms spending anywhere from 40-60% of revenue on marketing and sales, as they become positioned in the market, they'll reduce that percentage and switch to development and then teeter back and forth between the two departments as the platform is developed.

• Do You Offer Video Production Services

  We currently don't have any in-house video production services, however, we do have good working relationships with a few video production businesses that we can manage on your behalf to get videos created for advertising and other promotional purposes.