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Marketing Strategies Articles

Are You Really In The B2B Or B2C Market

Written by Josh Hines • August 28, 2024 • 5 Minute Read

Your customers are people, not corporations. They hate inhumane marketing as much as you do, we promise. Let's change the expectation of what B2B marketing is together.

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Discover Marketing Strategies Articles

Discover articles for Saas founders and their teams to learn about marketing, sales, and customer success strategies and news.

Proven Email Campaigns To Boost SaaS Success

Marketing Strategies Articles

July 21, 2025 6 Minute Read

Proven Email Campaigns To Boost SaaS Success

Discover the six essential email sequences every SaaS business needs. Learn strategies, see real-life examples, and get actionable tips to boost engagement, improve onboarding, and increase retention, turning subscribers into loyal customers.

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HubSpot vs SalesForce

Marketing Strategies Articles

August 28, 2024 4 Minute Read

HubSpot vs SalesForce

These two platforms seem to be the top options when it comes to Customer Relationship Management (CRM). But knowing which one will be best for you depends a lot on where you are in the lifecycle of your business, just starting out or predictable ARR.

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Content Marketing vs Copywriting

Marketing Strategies Articles

August 28, 2024 3 Minute Read

Content Marketing vs Copywriting

They say content is king, right? But is all content the same? Some people say content marketing and others say copywriting, what is the difference?

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What Is Campaign Management

Marketing Strategies Articles

August 28, 2024 6 Minute Read

What Is Campaign Management

Marketing Campaign Management is the planning, executing, tracking, and analysis of direct marketing campaigns. Marketing Campaigns span the entire lifecycle of the Contact from inception to launch to the evaluation of the results you promised.

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How To Personalize Your Website To Your Visitors

Marketing Strategies Articles

August 28, 2024 5 Minute Read

How To Personalize Your Website To Your Visitors

The world is becoming more me centric and that means your ability to personalize your customer experience is a must if you truly want to connect and engage with modern buyers.

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How To Create Your Homepage Hero Section

Marketing Strategies Articles

August 28, 2024 3 Minute Read

How To Create Your Homepage Hero Section

Your homepage hero is often the first interactive media that a potential buyer will engage with that allows you to share information as well as the personality of your brand and how you portray yourself to the world.

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