Building A Channel Partner Program
Unlock new opportunities with our premier partner networking service. Connect with like-minded professionals, foster collaborations, and grow your SaaS brand through strategic partnerships, referrals, and affiliates.
What Is A Channel Partner Program
A channel partner program is a strategic initiative that we can implement for your SaaS brand to collaborate with third-party partners, such as resellers, affiliates, and service providers, to market, sell, and distribute your SaaS platforms. These partner programs aim to leverage the strengths and networks of partners to extend market reach, drive sales, and enhance customer support more effectively than you could achieve alone.
Building A Channel Partner Program
A channel partner program can be a powerful strategy for SaaS brands looking to expand their reach and drive growth. Here are some key reasons why you might need to build a channel partner program:
- Expand Market Reach: access new markets and customer segments through established partner relationships and local expertise
- Increase Sales & Revenue: boost revenue potential by leveraging partners’ sales and marketing capabilities to generate leads and shorten sales cycles
- Accelerate Growth: achieve rapid market expansion and establish credibility in new areas by leveraging partners' existing customer bases and resources
By building a well-designed channel partner program, we can create a powerful ecosystem that drives mutual growth and success for both your SaaS brand and your partners.
When you're ready to take the next step toward growth, we're ready to chat with you.
Let's Chat About Partner Programs Check Out The Offer
Marketing Guides
How To Build A Channel Partner Program
What counts as a channel partner, and how can a channel partner program benefit your business? How to build a channel partner program? What steps should you take to set it up for success? Our guide will cover everything you need to know and more.
Our Favorite Partner Marketing Platforms
When you are ready to start building your partner program, we have three options that we can build a great program for you.
Introw
Partner Programs
Welcome to the next-generation PRM. Connect HubSpot, launch your partner portal & start driving revenue on autopilot.
Kiflo
Partner Programs
The Partner Management Platform is specifically designed for today's Partnership Teams. Recruit, onboard, engage, track, and reward your partners using a single and easy-to-use platform.
Rewardful
Affiliate Program
Rewardful is a simple way for SaaS companies to set up affiliate and referral programs with Stripe & Paddle. Just connect your account and let us track referrals, discounts and commissions for you!
Unlock New Revenue Channels
Effective partnerships can be incredibly rewarding, generating a wealth of leads, closing numerous deals, and establishing a reliable stream of revenue. By developing a robust partnership program, we can create an environment where success naturally follows. Invest in a partner program, and watch as opportunities flourish with three different groups:
- Affiliate Partners: collaborate with publishers, content creators, and influencers to generate traffic and elevate your brand visibility
- Referral Partners: gain access to high-quality leads from industry experts who have a deep understanding of your target audience
- Reseller Partners: equip agencies and independent vendors to directly market and sell your software, expanding your customer base effectively
Whether you are looking to build an army of affiliates and resellers or allowing your current customers to share referrals, we can build the infrastructure for the entire program and then train your team how to utlize it.
When you're ready to take the next step toward growth, we're ready to chat with you.
Let's Chat About Partner Programs Check Out The OfferQuestions About Channel Parntersrte5
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How Do You Measure Campaign Attribution
Each step in the marketing strategy will have a touchpoint campaign in your CRM, from there we will pull the first and last touch onto each contact but you will also be able to view each touchpoint to understand what contact has engaged with so your sales teams are equipped on how to handle leads when they come into the system.
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What Software Platforms Do You Work With
We are capable of using many different software platforms to create the best experience for your prospects and drive higher conversion rates and lower CAC, targeting the right people to hopefully deliver lower churn rates and higher customer lifetime value (LTV).
The only requirement we have for the clients we work with is that they are HubSpot Platform Users.
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What Types Of Clients Do You Normally Work With
Typically we work with SaaS B2B Platforms focusing on industries including Marketing, Sales, Fitness, and Learning with ARR $1MM - $50MM who need help with capturing demand and revenue, looking for net-new lead volume, increasing funnel conversion rates, needs support in lowering CPL, CPO, CAC, CPA, and delivering ROI positive sales pipeline from marketing systems, or needs support in increasing LTV.
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How Much Involvement Do You Need From Me
Our onboarding process will engage your company's point of contact and subject matter experts. After we have all the information needed, we'll start running two-week sprints and have a weekly standup to showcase completed work and get approvals.
When working with Contineofy, work requests are delegated and communicated on 5 Levels Of Engagement depending on how comfortable you are.
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Will You Really Tell Me If Something Doesn't Work
At Contineofy, one of our leading values is Radical Transparency, so if we execute a marketing strategy and it's not working effectively, we aren't going to manipulate the data to paint a picture of how it is working, we'll share where things fell flat and how we are going to pivot.
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What Is Your Onboarding Process
As soon as you choose your subscription plan, if you're comfortable, you can submit your first work request immediately. Within a week of purchase, we'll schedule a meeting to understand where your brand is, wants to go, and setting realistic OKRs to steer the ship in the right direction.
Once we have access to the platforms you're using for marketing and sales, we'll do a deep-dive evaluation to understand everything you've been doing in the last year to understand what's working and what needs to be updated.
Once outcomes are decided, we'll continue to execute marketing campaigns, optimize, and report on the findings with your point of contact.
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How Will I Receive Updates About Our Partnership
We operate on two-week sprints and do weekly standups with the SaaS platforms we work with. You can also contact your specialist via email or Slack, depending on your subscription tier.
People Have A Lot To Say About Contineofy
Other Marketing & Revenue Operational Capabilities
Marketing, sales, and customer success tools marked with a are affiliates. As an affiliate I am paid to promote these platforms. I choose to partner with these brands because I currently or have used them and enjoy the experience they offer, especially within the HubSpot ecosystem.