Establishing Your Business Foundations
Revenue Goal: $10M ARR • Team Size: 50 • Funding: Series A
Establishing Your Business Foundations
So you created a SaaS solution, found product market fit, customers, and have achieved $1M ARR, now what? Now that you have paying customers, it's about understanding who they are, why they bought, and then going out and finding people just like them, we call these people your ideal customer profile or ICP.
At the Foundations Stage, it's about understanding what you want to share with the world, what the industry calls your business model, your vision, and your mission for the company. In this stage, it's also about getting feedback from your early adopters and building out the additional functionality of your MVP so you can introduce additional value to future buyers.
When you are ready to take the next step toward growth, we're ready to chat with you.
Foundations Guide Let's Chat About Marketing & Revenue Operations
Key Metrics To Understand While Establishing Your Foundations
When you are building out the foundations of your SaaS Platform, keep the metrics simple.
Ideal Customer Profile
Who is your ideal customer and what buyer personas are you targeting in that segement?
Conversion Engagements
How often are you able to engage and connect with your ideal customer profile buyer personas?
Monthly Recurring Revenue
How much recurring revenue do you make per sale and will this revenue allow you to grow?
How To Measure Foundational Success
The Foundations Stage is complete when you can share what your business model is and how you will grow recurring revenue, understand who your buyer is and the problems they are trying to solve, and can connect and engage with them regularly.
From a financial milestone, most SaaS owners who reach this stage of their SaaS journey can reach out to investors and get an initial Series A investment to fuel their growth and keep moving forward.
When you are ready to take the next step toward growth, we're ready to chat with you.
Let's Chat About Marketing & Revenue OperationsMarketing Guides
Establishing Your Business Foundations
Congratulations, you have a proven minimum-value product and are generating consistent revenue on a reoccurring basis. The next step is establishing a stable foundation for your SaaS platform to scale with so you can work through good times or recessions.
Resources & Next Steps To Leaning More
2024 Marketing & Sales Conversion Rates
August 28, 2024 3 Minute Read
We live in a super fast-paced world, and these days, people are becoming very direct in how they buy. With inflation on the rise, people are going to be a lot more straightforward and they are going to want results.
The Best Place To Collect Customer Testimonials
August 28, 2024 5 Minute Read
Customer reviews are feedback on your software. They can be found on sites like Google Reviews, G2, Capterra, and LinkedIn. People use them to decide on purchases and learn about performance and value.
How Long Should My Emails Be
July 23, 2025 4 Minute Read
Discover the ideal email length for marketing, sales, and onboarding to boost engagement and click-through rates. Learn how concise, clear messaging tailored to your audience drives higher responses and customer activation in your email campaigns.
What Is Omni-Channel Marketing
August 28, 2024 3 Minute Read
Omnichannel refers to how organizations tailor the customer experience for individuals across physical and digital channels so that regardless of where someone interacts with the brand, they get a consistent experience.
Gathering Feedback With NPS, CSAT, & CES Scoring
September 20, 2024 4 Minute Read
Gathering feedback from SaaS customers is crucial for improving product quality and user satisfaction. Utilize surveys like NPS and CSAT, conduct user interviews for deeper insights, and analyze support tickets for recurring issues.
How Much Should You Spend On Marketing
August 28, 2024 2 Minute Read
How much do SaaS companies spend on marketing? The average SaaS company spends between 15% and 25% of its revenue on marketing.
Tools To Help You Get Started
Marketing and sales tools marked with a are affiliates. As an affiliate I am paid to promote these products. I choose to partner with these brands because I currently or have used them personally and enjoy the experience they offer.
Smartling
Translations
Smartling's LanguageAI™ platform provides the highest quality translations, faster, and at 70% lower costs so you can make your budget do more. Simplify the complexities of managing multilingual content and get to market faster.
Pipe
Capital Platform
Speed up your customer acquisition by providing instant cash flow to businesses, right when they need it. No pitch decks or financial forecasts required.
Zero Bounce
Email Reputation
You invest for better email marketing ROI. We help you find valid emails and connect with your customers. Boost your inbox placement and open rates with 99% accurate real-time email validation software and email deliverability tools.
Spotify for Podcasters
Podcast
All the tools you need to host, create, edit, and distribute your podcast like a professional-all for free. Whether you're starting your first podcast or your fifth season, you can find what you need to make your best episode here.
Repurpose.io
Social Media Management
Quickly build your omnipresence by repurposing your content directly from TikTok, Instagram, YouTube, Facebook, Zoom, Google Drive, Dropbox, and Audio Podcast into unlimited pieces of content optimized for each platform.
Zoom
Webinars
Host and record webinars in the cloud that put your presenters, not presentation slides, front and center.
SaaS Stages Of Growth
Understand each stage of the journey and what it takes to reach the next level.