How To Determine Your Sales Strategy

Shared On August 28, 2024 • 7-Part Video Series

What Sales Approach Should You Use

SaaS culture has shifted quite a bit in the last few years, thanks to technology capabilities. Some organizations are still growing their SaaS platform via a development and sales team, while others are shifting to a product-led environment.

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How To Sell Your SaaS Platform

SaaS platforms have come up with a lot of different ways to sell, whether you're selling Enterprise Software or looking for volume with a product-led platform, understanding the different strategies and approaches to SaaS sales can put you miles ahead of the competition and align your entire team with common goals and direction.

What You'll Get In This Video Series

Throughout this video series, I'll share examples of real-life organizations that use all the situations listed above, and the pros and cons, so you can understand which would work best for you or possibly even a hybrid.

This video series will serve as a mix of how-to and inspiration to think and break down when deciding what would be best for your SaaS organization and selling your platform online.

Video Series Agenda

This 7-part video series will discuss the following topics:

Blue vs Red Ocean Selling

Discover the difference between Blue Ocean and Red Ocean sales strategies. Learn how to create new demand in uncontested markets or outperform competitors in established ones. Boost your sales approach with these innovative and competitive tactics.

Top → Down Selling

Top-down selling is a strategy where you start by presenting the most premium, feature-rich, and highest-priced version of a product or service to a prospect, and then negotiate down to a lower-priced option that still meets the prospect's needs.

Bottom → Up Selling

Bottom-up selling is a strategy that targets end-users to drive adoption, rather than relying solely on executive buy-in. Learn the key aspects of this approach, including one-to-many marketing, freemium pricing models, and leveraging word-of-mouth.

Offering Free Trials

Discover the benefits of offering a SaaS free trial to attract new customers, build trust, and boost conversion rates. Learn best practices for designing an effective free trial that demonstrates your platform's value and leads to more subscriptions.

Freemium Platforms

Explore key aspects of a freemium platform business model, including offering a free version with limited functionality to acquire customers, converting free users to paid by demonstrating premium feature value, and the benefits and challenges.

Software Platform Demos

Discover how to create engaging SaaS platform demos that convert prospects into customers. Learn best practices for using slide decks, live software demos, and interactive walkthroughs to showcase your platform's features and benefits.

Partners, Referrals & Affiliates

Partner marketing is a key growth strategy, allowing SaaS brands to tap into partner networks, access new markets, boost credibility, and drive business results. Learn about the key aspects of partner marketing and discover why it's crucial for growth.

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