Connected-TV Digital Advertising
Connected TV (CTV) advertising is rapidly gaining prominence as consumers increasingly abandon traditional cable TV packages in favor of streaming services. This shift presents a significant opportunity for marketers to reach viewers through more targeted and engaging advertising channels. This growth is driven by several factors that make CTV advertising particularly attractive:
- Programmatic Advertising: buying using real-time bidding enables efficient and cost-effective audience targeting
- Cost-Effectiveness: despite higher CPMs, CTV ads have shown greater effectiveness, resulting in a larger return on ad spend
- Cross-Device Tracking: can be integrated with other digital channels, providing a more comprehensive view of the customer journey
- Precise Targeting: platforms collect extensive data on viewer preferences and behaviors, allowing for highly targeted and personalized ads
- Interactive Experiences: offers more engaging ad formats, including clickable ads and interactive overlays, leading to higher viewer engagement
When you are ready to take the next step toward growth, we're ready to chat with you.
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Marketing Resource
How To Create Digital Ads With A High CTR
Digital advertising is probably one of the most competitive spaces online. While this may discourage someone new, done properly, your business can be an overnight success because you can share your platform message with anyone in the world.
Effective Connected-TV Digital Advertising
Connected TV (CTV) advertising is available through various channels and platforms. Here are some of the key channels that offer CTV ads:
- Streaming Services: Netflix, Hulu, Roku, Amazon Prime Video, Peacock, Tubi, Pluto TV, Sling TV
- Smart TV Manufacturers: Samsung Ads, LG Ads Solutions, Vizio
- Over-the-Top (OTT) Devices: Amazon Fire TV, Apple TV, Chromecast
- Gaming Consoles: PlayStation, Xbox
- Demand-Side Platforms (DSPs): The Trade Desk, Google Display & Video 360 (DV360), AdRoll, StackAdapt, Amazon DSP, Xandr
- Specialized CTV Platforms: Premion, SpotX, Magnite
- Network-Specific Platforms: NBCUniversal's Peacock, ViacomCBS's Pluto TV, Fox's Tubi
- Social Media Platforms: YouTube TV, Twitch
- Telco Providers: AT&T TV, Verizon Fios TV
- Ad Networks: Tremor Video, Telaria, Unruly
These channels offer various targeting capabilities, inventory types, and ad formats. The choice of channel often depends on the advertiser's target audience, budget, and specific campaign goals.
When you are ready to start engaging via Connected-TV Digital Advertising, we are here to help.
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Digital Advertising Questions
Billing Questions
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What Are Your Contract, Fee, Payment, And Pay-For-Performance Terms
Two types of potential subscriptions that may be established between Contineofy and its clients.
Marketing Operations Subscriptions
Recurring Marketing Operations Subscriptions are services that repeat every month. Recurring payments are processed every 31 days. Our pricing does not include advertising spend or technology as those fees are paid directly to advertising channels and software providers by the client.
Fractional Chief Marketing Officer (CMO) Subscription
If you want to delegate your marketing strategy and system, we can provide a CMO to assist you in growing your SaaS brand, this also is a reoccurring service starting at 10 hours per week. Recurring payments are processed every 31 days.
Pay-For-Performance
We do not offer pay-for-performance terms with our agreements due to the long-term approach of a quality program. For this reason, only a small percentage of your investment can be measured for ROI within the same period that the investment was made - the majority of your investment will result in assets that drive audience growth long after our work is done and ROI is variable depending on your platform capabilities and sales execution.
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What Is Your Subscription Payment Process
Your first payment will be completed online. Recurring payments will be processed the same day the first payment was submitted, using the card on file. We DO NOT store your credit card information in our CRM, all payments and credit card information is stored and processed using Stripe.
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Do You Work With Clients Outside The US
We currently only work with clients in the US but would be open to conversations in the near future as Contineofy grows and expands its capabilities.
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What If I Need Something Done Fast
We take every deadline on a case-by-case scenario and offer guaranteed delivery for a rush fee. If there is a specific timeline you need to meet, please let us know during our discovery call and we will let you know what is achievable.
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What If I Want To Cancel My Contract
If you are not satisfied with our fractional services, reach out to us via email to request a cancellation of services.
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Can I Pause My Account
Yes, it's life and there will be times when you need to be heads down and won't need our services. If you know this is the case but don't want to cancel, you can take a month or two off. Billing cycles are based monthly, so if you pause your subscription 15 days into your billing cycle, you will still have 16 days before the pause goes into effect.
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What Are Your Hours Of Operation
Our office hours are from 9 AM - 5 PM EST, if communications are sent outside of those hours we'll get back to you as soon as we are back online.
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Do You Offer Refunds
Due to the nature of the subscription service being on demand, refunds are not available. If you need to pause or cancel, feel free to do so at any time - no questions asked.