Audio Digital Advertising
Audio digital advertising is the process of inserting ads into digital audio content, such as music, podcasts, or digital radio shows, to reach listeners. This type of advertising allows advertisers to connect with audiences while they are already enjoying the content they love. Digital audio ads appear in digital audio content, such as music and podcasts, enabling brands to access a reach similar to radio's.
- Ad Blocker Resistance: less susceptible to ad blockers compared to display ads
- Cost-Effectiveness: generally cheaper to produce than video ads and can be created quickly
- Precise Targeting: target ads based on demographics, location, interests, and listening habits
- Programmatic Capabilities: can be bought programmatically, allowing for efficient real-time bidding and audience targeting
- High Engagement: create an intimate, immersive experience, especially when listeners use headphones, leading to higher engagement
- Measurability: unlike traditional radio, digital audio provides real-time reporting and accurate measurement of campaign performance
When you are ready to take the next step toward growth, we're ready to chat with you.
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Marketing Resource
How To Create Digital Ads With A High CTR
Digital advertising is probably one of the most competitive spaces online. While this may discourage someone new, done properly, your business can be an overnight success because you can share your platform message with anyone in the world.
Effective Audio Digital Advertising Strategies
There are several digital audio advertising strategies you can use to get your platform out into the world, here are a couple examples:
- Podcast Sponsors Podcasts are becoming more and more popular, especially with younger generations, find a popular channel that speaks about or compliments what you have to offer and ask to sponsor the show
- Music Sponsors Add your ad in between popular music tracks, audio ads are 15 or 30-second-long ads that play between songs. Spotify offers two main types of digital audio ads: audio ads and companion display ads.
- Conference Sponsors Planning on attending a conference, reach out to the host and see if they will be speaking over a loudspeaker and ask if you can make an audio annoucement for a sponsorship
When you are ready to start engaging via Audio Digital Advertising, we are here to help.
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Digital Advertising Questions
Billing Questions
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What Are Your Contract, Fee, Payment, And Pay-For-Performance Terms
Two types of potential subscriptions that may be established between Contineofy and its clients.
Marketing Operations Subscriptions
Recurring Marketing Operations Subscriptions are services that repeat every month. Recurring payments are processed every 31 days. Our pricing does not include advertising spend or technology as those fees are paid directly to advertising channels and software providers by the client.
Fractional Chief Marketing Officer (CMO) Subscription
If you want to delegate your marketing strategy and system, we can provide a CMO to assist you in growing your SaaS brand, this also is a reoccurring service starting at 10 hours per week. Recurring payments are processed every 31 days.
Pay-For-Performance
We do not offer pay-for-performance terms with our agreements due to the long-term approach of a quality program. For this reason, only a small percentage of your investment can be measured for ROI within the same period that the investment was made - the majority of your investment will result in assets that drive audience growth long after our work is done and ROI is variable depending on your platform capabilities and sales execution.
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What Is Your Subscription Payment Process
Your first payment will be completed online. Recurring payments will be processed the same day the first payment was submitted, using the card on file. We DO NOT store your credit card information in our CRM, all payments and credit card information is stored and processed using Stripe.
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Do You Work With Clients Outside The US
We currently only work with clients in the US but would be open to conversations in the near future as Contineofy grows and expands its capabilities.
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What If I Need Something Done Fast
We take every deadline on a case-by-case scenario and offer guaranteed delivery for a rush fee. If there is a specific timeline you need to meet, please let us know during our discovery call and we will let you know what is achievable.
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What If I Want To Cancel My Contract
If you are not satisfied with our fractional services, reach out to us via email to request a cancellation of services.
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Can I Pause My Account
Yes, it's life and there will be times when you need to be heads down and won't need our services. If you know this is the case but don't want to cancel, you can take a month or two off. Billing cycles are based monthly, so if you pause your subscription 15 days into your billing cycle, you will still have 16 days before the pause goes into effect.
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What Are Your Hours Of Operation
Our office hours are from 9 AM - 5 PM EST, if communications are sent outside of those hours we'll get back to you as soon as we are back online.
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Do You Offer Refunds
Due to the nature of the subscription service being on demand, refunds are not available. If you need to pause or cancel, feel free to do so at any time - no questions asked.