Native Digital Advertising
Native Digital Advertising is a form of paid advertising where the ads are designed to match the look, feel, and function of the media format in which they appear. The goal is to make the ads blend in with the surrounding content, so they don't disrupt the user's experience or stand out as obvious advertisements.
Native advertising works by placing ads in a relevant and unobstructive context where they natively fit. The native ads will look like all other articles and pieces of content around it, and especially in cases where the goal is brand awareness, you may not see some of the common words you're accustomed to seeing in advertisements such aspurchase, subscribe, or sign up.
- Publisher Websites Native ads are often found on publisher websites, where they blend in seamlessly with the site's content
- Social Media Platforms Native ads are also commonly seen on social media platforms like Facebook, Instagram, and Twitter
- Content Discovery Platforms Content discovery platforms like Taboola and Outbrain are popular channels for native advertising
- Search Engines Native advertising has also extended to search engines like Google and Yahoo
When you are ready to take the next step toward growth, we're ready to chat with you.
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Marketing Resource
How To Create Digital Ads With A High CTR
Digital advertising is probably one of the most competitive spaces online. While this may discourage someone new, done properly, your business can be an overnight success because you can share your platform message with anyone in the world.
Effective Native Digital Advertising Strategies
Native advertising can take various forms across different media formats. Here are some examples of native advertising in different media formats:
- Sponsored Articles This is one of the most common types of native advertising. For example, The New York Times has a T Brand Studio that creates brand-sponsored content for their readers
- Social Media Ads These ads appear in the user's social media feed and blend in with the surrounding content. They can take the form of videos, images, articles, and other types of media
- Search Ads These ads appear at the top of search engine results and look similar to other results being displayed
- Promoted Listings These are listings that appear at the top of a website's search results and are labeled as sponsored content. They are designed to match the look and feel of the website
- Sponsored Podcasts These are podcasts that are sponsored by a brand or business and include promotional content within the podcast
When you are ready to start engaging via Native Digital Advertising, we are here to help.
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Digital Advertising Questions
Billing Questions
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What Are Your Contract, Fee, Payment, And Pay-For-Performance Terms
Two types of potential subscriptions that may be established between Contineofy and its clients.
Marketing Operations Subscriptions
Recurring Marketing Operations Subscriptions are services that repeat every month. Recurring payments are processed every 31 days. Our pricing does not include advertising spend or technology as those fees are paid directly to advertising channels and software providers by the client.
Fractional Chief Marketing Officer (CMO) Subscription
If you want to delegate your marketing strategy and system, we can provide a CMO to assist you in growing your SaaS brand, this also is a reoccurring service starting at 10 hours per week. Recurring payments are processed every 31 days.
Pay-For-Performance
We do not offer pay-for-performance terms with our agreements due to the long-term approach of a quality program. For this reason, only a small percentage of your investment can be measured for ROI within the same period that the investment was made - the majority of your investment will result in assets that drive audience growth long after our work is done and ROI is variable depending on your platform capabilities and sales execution.
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What Is Your Subscription Payment Process
Your first payment will be completed online. Recurring payments will be processed the same day the first payment was submitted, using the card on file. We DO NOT store your credit card information in our CRM, all payments and credit card information is stored and processed using Stripe.
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Do You Work With Clients Outside The US
We currently only work with clients in the US but would be open to conversations in the near future as Contineofy grows and expands its capabilities.
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What If I Need Something Done Fast
We take every deadline on a case-by-case scenario and offer guaranteed delivery for a rush fee. If there is a specific timeline you need to meet, please let us know during our discovery call and we will let you know what is achievable.
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What If I Want To Cancel My Contract
If you are not satisfied with our fractional services, reach out to us via email to request a cancellation of services.
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Can I Pause My Account
Yes, it's life and there will be times when you need to be heads down and won't need our services. If you know this is the case but don't want to cancel, you can take a month or two off. Billing cycles are based monthly, so if you pause your subscription 15 days into your billing cycle, you will still have 16 days before the pause goes into effect.
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What Are Your Hours Of Operation
Our office hours are from 9 AM - 5 PM EST, if communications are sent outside of those hours we'll get back to you as soon as we are back online.
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Do You Offer Refunds
Due to the nature of the subscription service being on demand, refunds are not available. If you need to pause or cancel, feel free to do so at any time - no questions asked.