Who Are My Buyer Personas
Hosted by Josh Hines • February 16, 2025 • 11 Minute Watch
Buyer Personas For Better Personalization
Unlock deeper customer connections through strategic buyer personas. Learn how to craft targeted marketing strategies by understanding job roles, online behaviors, communication preferences, and demographics for meaningful engagement.
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Designing Your Buyer Personas
Once you've decided your Ideal Customer Profile, the next step is to determine who the actual people, who work for those brands, you want to engage with.
This is what people typically call Customer Buyer Personas, a stereotypical fictitious example of the type of person you hope to engage with.
Although this is fictitious, what remains real is examining the characteristics that make up these people, specifically, their:
- Job functions and titles
- Where they spend their time online
- Preferred means of communication
- Demographics such as age
Knowing this information will help you when designing your marketing, sales offers, and customer onboarding. Every type of person you engage with is unique but it's almost impossible to create a 1-1 strategy for every person you engage with, so you create the best experience for groups of people, buyer personas.
Where you'll see these buyer persona come into play is when you start to run advertising or possibly in the future want to run account-based marketing (ABM) and knowing the exact types of buyers you want to attract will help you when setting up ad targeting, building customer lists, and even where you want your brand to be present online or in-person events.
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