How I Picked My Brand Colors
Hosted by Josh Hines • March 12, 2025 • 16 Minute Watch
Determining Your Brand Colors
Unlock the secrets of brand color selection! Learn how to choose the perfect color palette that captures your brand's essence, communicates your values, and creates a memorable visual identity.
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Picking Your Perfect Brand Colors
Choosing the right brand colors is more than selecting shades you like, it's about creating a visual identity that resonates with your audience and reflects your brand's personality. Let's dive into a strategic approach to selecting your brand's color palette.
Understanding Your Brand's Core Identity
Before you start picking colors, take a moment to define your brand's personality. Ask yourself:
- What core values define your brand?
- How do you want people to feel when they see your brand?
- What adjectives best describe your brand's character?
These questions are crucial because your colors should be a visual representation of your brand's essence.
The Color Selection Process
Step 1: Research And Inspiration
- Browse through competitor color palettes
- Use online color palette generators
- Collect images that inspire you and capture your brand's mood
Step 2: Color Psychology And Considerations
While color psychology isn't an exact science, certain colors can evoke specific emotions:
- Blue: Trust and reliability
- Yellow: Energy and happiness
- Red: Excitement and passion
Pro Tip: Don't overthink it. Choose colors that genuinely resonate with you and your brand.
Practical Color Palette Guidelines
Limit Your Palette
- Choose 1-2 primary colors
- Add 1-4 secondary colors
- Include 1-4 neutral colors
- Ensure that your colors have proper contrast
Consistency Is Key
Once you select your colors, use them consistently across all branding materials. This helps create a memorable and professional image.
Technical Tips
- Save your exact color hex codes
- Test your colors across different mediums
- Ensure readability and contrast
Remember, there's no "perfect" color palette. The best colors are those that:
- Reflect your brand's personality
- Appeal to your target audience
- Make you feel confident and excited
Don't get paralyzed by endless options. Trust your instincts and choose colors that feel authentically you.
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Create the perfect color palette for your brand or get inspired by thousands of beautiful color schemes. Used by 5+ million designers and top companies.
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Coolors
Create the perfect color palette for your brand or get inspired by thousands of beautiful color schemes. Used by 5+ million designers and top companies.
Brand Colors
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