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How It Was Made Video Series

How I Got My Business Phone Number & Call Tracking

Hosted by Josh Hines • April 27, 2025 • 0 Minute Watch

Learn How I Got A Business Phone Number →

Business Phone Numbers & Call Tracking

Discover how HubSpot's phone number and call tracking tools transform business communication. Automatically log, record, and analyze calls while gaining powerful insights to boost customer interactions and sales efficiency.

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Integrated Call Tracking

HubSpot's calling integration offers businesses a powerful suite of tools for managing phone communications directly within their CRM. This feature provides users with HubSpot-provided phone numbers and robust call-tracking capabilities, streamlining customer interactions and enhancing data-driven decision-making.

HubSpot-Provided Phone Numbers

HubSpot offers users the ability to acquire dedicated phone numbers directly through their platform. These numbers allow for both outbound and inbound calling, with calls forwarded to your device. Here are some key points about HubSpot-provided phone numbers:

  • Available in more than ten international countries
  • Super admins can acquire and assign numbers to team members
  • Numbers are generated by Twilio and must meet country-specific regulations
  • Availability may vary based on region and demand

Call Tracking Capabilities

HubSpot's call tracking feature is a game-changer for brands looking to optimize their communication strategies. It offers a range of functionalities that help teams manage, track, and analyze their phone interactions effectively.

Automatic Call Logging

When using a HubSpot-provided number, all calls are automatically logged in the CRM. This includes:

  • Outbound calls
  • Inbound calls
  • Missed calls
  • Voicemails

Calls are automatically associated with existing CRM records when phone numbers match.

Call Recording And Transcription

Users can enable call recording to capture the content of their conversations. For Sales Hub Professional or Enterprise accounts, Conversation Intelligence (CI) can automatically record, transcribe, and review calls made in HubSpot.

Call Analytics

HubSpot provides detailed call logs that include:

  • Date and time of the call
  • Call duration
  • Call outcome
  • Caller information (name, number, location)
  • Tracking number used

Customizable Call Queues And Scripts

Users can create call queues and customize call scripts based on contact information, streamlining the outreach process.

Benefits Of HubSpot's Calling Integration

  • Centralized Communication: make and receive calls directly within HubSpot
  • Improved Data Accuracy: automatic call logging reduces manual data entry errors
  • Enhanced Analytics: track and analyze call performance alongside other marketing and sales efforts
  • Increased Productivity: features like call queues and scripts help streamline workflows
  • Better Customer Insights: call recordings and transcriptions provide valuable data for improving customer interactions

By leveraging HubSpot's phone number provisioning and call tracking capabilities, brands can create a more integrated and data-driven approach to customer communication. This not only improves efficiency but also provides valuable insights that can drive better business decisions and enhance customer relationships.

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HubSpot

HubSpot's platform has all the tools and integrations you need for marketing, sales, content management, and customer service.

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