How I Determined My Brand Name

Creating A Brand Name

Discover the strategic art of crafting a compelling brand name that tells your brand story, resonates with your audience, and creates a lasting first impression. Learn how to transform words into a powerful brand identity.

Was This Video Helpful

Share How I Determined My Brand Name with your colleagues or network.

Discovering Brand Archetypes

Before jumping into the brand name, colors, fonts, and other elements that make up a brand, let's first unpack what the greatest brands in the world do.

Brand archetypes are universally recognizable character types or roles that a brand can embody to create a strong, relatable identity. Rooted in Carl Jung's psychological theories, these archetypes tap into the collective unconscious, making brands more accessible and memorable to consumers.

12 Brand Archetypes

There are twelve brand archetypes:

• The Innocent (e.g., Coca-Cola, Dove)
• The Sage (e.g., Google, PBS)
• The Explorer (e.g., Jeep, The North Face)
• The Outlaw/Rebel (e.g., Harley-Davidson, Virgin)
• The Magician (e.g., Disney, Sony)
• The Hero (e.g., Nike, BMW)
• The Lover (e.g., Chanel, Godiva)
• The Jester (e.g., Old Spice, M&Ms)
• The Everyman (e.g., IKEA, eBay)
• The Caregiver (e.g., Johnson & Johnson, UNICEF)
• The Ruler (e.g., Mercedes-Benz, American Express)
• The Creator (e.g., Adobe, Lego)

Each archetype represents specific characteristics, values, and motivations that align with a brand's personality and mission. For example, the Innocent archetype embodies optimism and happiness, while the Hero archetype represents courage and the drive to make positive changes.

By adopting a specific archetype, brands can create a cohesive identity that resonates with their target audience. This alignment helps in developing a consistent tone of voice and decision-making process that feels authentic to the brand's character.

Implementing brand archetypes requires thorough research and understanding of the target audience. When used effectively, brand archetypes can help companies differentiate themselves in the market and forge stronger emotional connections with consumers.

Once you've thought through what brand archetype you want to align with, this will help you when thinking about your brand name.

Crafting the Perfect Brand Name

Choosing a brand name is more than just picking a catchy word, it's about creating an identity that resonates with your target audience and captures the essence of your business. Let's dive into the strategic process of developing a memorable and impactful brand name.

Understanding The Naming Landscape

The brand naming process begins with deep introspection and research. Before you start brainstorming, you need to establish a clear understanding of what your name should represent410. Ask yourself critical questions:

• What makes your brand unique?
• What do you want to be known for?
• Who is your target audience?

Remember: Your brand name is the first point of contact with your audience. It's not just a label, it's a strategic asset that communicates your brand's personality, values, and promise.

Video Assets

• Building A SaaS Brand Guide
• Iconic Fox: Brand Archetypes: The Definitive Guide
• Search For Your Domain
• Social Media Handle Checker
• AI Business Name Generator

Was This Video Helpful

Share How I Determined My Brand Name with your colleagues or network.

Meet The Host

Episode Notifications

Send me an email the next time a video is available.

LegalZoom

LegalZoom makes setup easy and checks with the state to ensure the name you want is available, makes sure you have what you need to make your small business official and compliant, and once approved, they'll upload your documents to your online account.

A Little Context, Who Are You

How It Was Made Video

February 02, 2025 5 Minute Watch

Welcome to my new video series, How It Was Made, which explains how I went from 0 -> 1 with my marketing agency that helps SaaS brands using Hubspot with their marketing and revenue operations. Subscribe, new videos come out every Sunday and Wednesday.

Watch The Video →

Why Did You Choose Contineofy

How It Was Made Video

February 05, 2025 11 Minute Watch

When thinking about starting your own business, there aren't any limits, you can practically do whatever you want, especially if you're good at leveraging social. In this video, I'll share why I chose Contineofy and how you can get into SaaS yourself.

Watch The Video →

Determining Your Life Goals

How It Was Made Video

February 09, 2025 6 Minute Watch

I've always been goal-oriented. I grew up on Jim Rohn, Tony Robbins, and Darren Hardy who all seem to share the same philosophy, those people with goals are usually happier than those who are merely just drifting through life.

Watch The Video →