Twitter Advertising
Twitter can be a useful tool for businesses to reach and connect with their target audience. Twitter has a large user base, and using hashtags and other targeting can help you reach an audience interested in a particular topic. Twitter connects your business with what's happening in the world every day. Learn the latest, real-time trends and invest in social listening. It's also a great way to get a read on your brand's public reputation.
Twitter vs Other Social Media Platforms
One of the biggest advantages of Twitter is their ads are cost-effective compared to other social media platforms like Facebook and are effective at spreading your message far and wide, making it an effective medium for developing communities and building brand loyalty in a way that other platforms simply don’t afford. Lastly, people on Twitter are engaged and want to interact with brands, making it the #1 platform for brand interaction.
Twitter Lead Generation & Promoted Ads
Promoted Ads are ordinary tweets purchased by advertisers who want to reach a wider group of users or spark engagement from their existing followers. They are labeled as "Promoted" and can be retweeted, replied to, liked, and more. Promoted Ads can be highly-targeted and relevant to a specific audience, which can increase the chances of conversion.
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How To Create Digital Ads With A High CTR
Digital advertising is probably one of the most competitive spaces online. While this may discourage someone new, done properly, your business can be an overnight success because you can share your platform message with anyone in the world.
Twitter Advertising Types
206 million users access Twitter daily and using 3 or more ad formats increases campaign awareness by 20% and purchase intent by 7%.
Each ad type has a different look and feel, designed to help you achieve different goals, here are a few of the possibilities:
- Image Ads: Images allow you to showcase your product or service with a single photo
- Video Ads: Videos help bring products to life and drive people to a website, app, or simply to engage with your brand’s message
- Carousel Ads: Carousels give advertisers up to six horizontally-swipeable images or videos to showcase multiple products or promotions
- Moment Ads Moments allow you to create, curate and promote a collection of Tweets to tell an immersive story that goes beyond 280 characters
- Text Ads With all the elements of a standard Tweet, these simple and native Text Ads feel like the rest of Twitter content and allow you to expand the reach of your Tweets
When you are ready to start advertising on Twitter, we're ready to help.
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