Facebook Advertising
When it comes to advertising on social media, Facebook is often considered as the king of the hill. It's not hard to see why, as Facebook has over 2.85 billion monthly active users worldwide, making it the most popular social media platform on the planet. But what makes Facebook ads stand out from the ads on other social media platforms?
Facebook vs Other Social Media Platforms
One of the biggest advantages of Facebook ads is its targeting capabilities. Facebook's audience targeting tools are incredibly advanced, allowing advertisers to target users based on a variety of factors, such as age, gender, location, interests, behaviors, and more. This level of targeting ensures that your ads are shown to the people who are most likely to be interested in what you're offering, resulting in a higher conversion rate and a better return on investment.
Facebook Lead Generation & Nurture Ads
Instant Form allows you to collect contact information from interested prospects, get sign ups, or provide offers. These ads for lead generation are a great way to grow your customer base right in the Facebook app. With pre-populated forms, lead ads make it easy for people to submit their contact information, even on the small screen, and engage with your content as well as learn about your platform capabilities.
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How To Create Digital Ads With A High CTR
Digital advertising is probably one of the most competitive spaces online. While this may discourage someone new, done properly, your business can be an overnight success because you can share your platform message with anyone in the world.
Facebook Advertising Types
24.2% of Facebook Pages are using paid media and 26% of Facebook users who clicked on ads reported making a purchase.
Each ad type has a different look and feel, designed to help you achieve different goals, here are a few of the possibilities:
- Image Ads: Use images to show off your product, service or brand using a single photo and an optional footer
- Video Ads: Use a video to show unique features or tell your brand story
- Carousel Ads: The carousel format lets you show 2 or more images and/or videos in a single ad, each with its own headline, description, link and call to action
- Collection Ads: Drive product discovery. Pair video or imagery with relevant products to engage people
When you are ready to start advertising on Facebook, we're ready to help.
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