Instagram Advertising
With over one billion active users, Instagram is one of the most popular social media platforms in the world. Additionally, Instagram offers a range of targeting options that can help you reach your ideal customer. You can target users based on their interests, behaviors, demographics, and more. This can help you ensure that your ads are seen by the people who are most likely to be interested in your product or service. Another benefit of Instagram advertising is the ability to create visually appealing ads that can grab the viewer's attention. Whether you choose to use photos, videos, or carousel ads, you can create ads that are both informative and engaging.
Instagram vs Other Social Media Platforms
One advantage of Instagram is that it is a highly visual platform, which means that you can create visually appealing ads that can grab the viewer's attention. Whether you choose to use photos, videos, or carousel ads, you can create ads that are both informative and engaging. Overall, if you want to reach a large and engaged audience with visually appealing ads, Instagram is a great platform to consider.
Instagram Story Ads
Instagram Story ads appear at the top of a user's feed and are only available for 24 hours, which creates a sense of urgency and exclusivity. Additionally, Instagram Story ads are highly customizable and can include a range of interactive features, such as polls, quizzes, and swipe-up links. This means that you can create ads that are not only visually appealing but also highly engaging.
When you are ready to start advertising on Instagram, we're ready to help.
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How To Create Digital Ads With A High CTR
Digital advertising is probably one of the most competitive spaces online. While this may discourage someone new, done properly, your business can be an overnight success because you can share your platform message with anyone in the world.
Instagram Advertising Types
75% of Instagram users take action, such as visiting a website, after seeing an Instagram ad and Instagram Story ads have an engagement rate of 5.65%, which is significantly higher than other ad formats.
Each ad type has a different look and feel, designed to help you achieve different goals, here are a few of the possibilities:
- Skippable Ads: Skippable video ads allow viewers to skip ads after 5 seconds
- Non-Skippable Ads: Non-skippable video ads must be watched before a video can be viewed
- Bumper Ads: Short, non-skippable video ads of up to 6 seconds that must be watched before a video can be viewed
- In-Feed Ads: Shows to highly engaged users in the discovery and searching phase
When you are ready to start advertising on Instagram, we're ready to help.
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