Fractionalized HubSpot Marketing & Revenue Operations
Grow Your Revenue With A Channel Partner Program
If you've found it difficult to scale with limited resources, channel partners could be your secret weapon. Partners act as intermediaries, boosting sales and support, allowing you to expand customer reach for you and revenue for them.
Trusted By Leading SaaS & Tech Teams Globally
Scaling Your Brand Into Hypergrowth Doesn't Have To Be Directly From Your Internal Team Only, Hire An External Team And Grow 2x Faster*
Internal Glass Ceilings
Managing an internal team of business development and sales executives can be daunting, and hiring more full-time staff can get costly with overhead, benefits, and payroll taxes.
Limited Visibilty
There are only so many hours in the day that your internal teams can be engaging in the market, and you could rely on ads for additional reach, but that can get costly and you're not guaranteed results.
Slow GTM Motion
When you're relying solely on an internal team, you're GTM motion is stunted versus hiring an army of external partners with proven networks that can get you immediate attention.
Partner Platform, Communications, Tracking, Payouts, Reporting & More
We'll create everything you need to properly run a channel partner program and then train you on every aspect of it to fully leverage the new capabilities for brand growth.
The Future Of Channel Partner Programs
Partner ecosystems are rapidly becoming a cornerstone of the global economy. McKinsey predicts that by 2030, ecosystems will generate approximately $80 trillion in annual revenue, accounting for one-third of the global total. This shift is transforming business landscapes across industries.
Channel partners, ranging from resellers and distributors to affiliates, serve as crucial bridges to new markets and growth opportunities. Each partner type brings unique strengths and capabilities, enabling businesses to expand their reach, tap into specialized expertise, and accelerate revenue growth.
Increased Brand Awareness
Channel partners can significantly enhance your brand's visibility and recognition by representing it in new markets and among their existing customers. This increased brand awareness fosters greater market acceptance of your products or services, ultimately driving new sales opportunities.
By leveraging these partnerships, you can expand your reach and strengthen your market presence, leading to increased revenue and growth. Effective collaboration with channel partners is crucial for maximizing brand impact and achieving business success.
More Data For Better Insights
Channel partners offer direct customer interaction, yielding a wealth of valuable data. This data encompasses customer preferences and buying patterns, providing actionable insights that shape future business strategies.
By leveraging these insights, you can refine your offerings and marketing efforts to align more closely with market demand, enhancing overall effectiveness and customer satisfaction. This strategic alignment enables businesses to stay competitive and responsive to evolving market needs.
Faster Time To Market Penetration
Channel partners can accelerate your product launches by leveraging their established networks and market expertise. This enables the swift delivery of your platform to end customers, bolstering your competitive edge. By tapping into their existing customer base, you can expand your reach more efficiently.
Faster delivery often translates to a greater chance of market success, allowing you to capitalize on emerging opportunities and stay ahead of competitors. This strategic partnership can significantly enhance your market position and drive business growth.
Accelerated Growth & Higher Margins
Channel partnerships are a strategic investment that can significantly accelerate revenue growth. By leveraging indirect sales programs, brands can expand market coverage, enhance operational efficiency, and drive sustained financial success.
A Forrester Consulting study revealed that brands using partner marketing achieved a remarkable 296% ROI over three years, with partner-sourced deals increasing by up to 50%, a net value of $2.4 million during the same period.
Building & Managing A Channel Partner Program
Let us manage building and managing your channel partner program to drive revenue for your SaaS brand and keep the machine burning.
Initial Partner Program Setup
$10,800
tech + rewards
Accept This Offer
Partner Program Tech
- Setup and brand partner portals
- Setup commission structures
- Setup integration with HubSpot or Stripe
- Setup lead capture forms
- Setup cookie tracking on the website
- Add content and resources inside the portal
Partner Program Marketing
- Partner Management & Reporting
- Create ideal partner profiles
- Create segment partner lists
- Setup website partner program promotion page
- Setup conversion landing page
- Setup new partner onboarding
Partner Program Promotion
- Partner program promotional template
- Email Performance Reporting
Internal Coaching
- Change and adoption management
Help When You Need It
- Meetings & Slack
Ongoing Partner Program Maintenance
$6,000/mo
tech + rewards
Accept This Offer
Partner Reporting + Metrics
- Pull monthly report on overall impact
- Report on deal count influence
- Report on conversion rates
- Report on days to closee
- Report on deal size
Partner Campaign Alignment
- Ensure partner program aligns with marketing
- Send out monthly partner promotion
Partner Social Media
- Social media templates for partners to share
Partner Email Promotion
- Email templates that partners can share
Partner Banners
- Banner templates for social media
Partner Coaching
- Host monthly webinar for partners
- Engage inactive partners monthly
Help When You Need It
- Meetings & Slack
People Have A Lot To Say About Contineofy
Who Is Josh Hines?
And why should you work with him to build marketing, sales, and customer success systems within HubSpot?
Josh Hines
Founder @Contineofy
Hello motivated professional! 👋
I'm Josh Hines, the founder of Contineofy.
For the last 15 years, I've worked with numerous SaaS brands and Big Tech, like IBM and Red Hat, being a one-man show to managing global marketing teams.
As an INTJ personality type, I'm in the search of building the perfect marketing, sales, and customer success systems, leveraging HubSpot and their integrated marketplace apps.
As a Certified Hubspot Partner, and many other platforms to name, my purpose is to come alongside SaaS brands to build amazing customer experiences regardless where the contact is in the customer lifecycle.
On a personal note, I live in Raleigh, North Carolina, with my little pug Luna.
How To Get Started With Contineofy's HubSpot Fractional Marketing & RevOps
Book A 30-Minute Call
Schedule a call to talk through the proposed plan, who would be involved, timeline to completion, metrics for success, and milestones.
Determine Your Timeline
After the call, deliberate internally with your team to determine when you want to start the project and organize anyone for the kickoff meeting.
Kickoff Meeting
Rally the troops, assign next steps and get the machine warmed up to ensure the timeline is met, milestones are reached, and the project is within budget.
You'll Know We're A Great Fit
After Just One Call
* Through a study conducted by Forrester Consulting, brands with mature partnership programs make $162 million more on average than brands with low partner program maturity.
** Workflows and sequences require the HubSpot Professional Platform.
*** Attribution models require HubSpot Enterprise Platform for first-touch, last-touch, and linear model attribution.