Driving Revenue With Promotional Emails
Boost your SaaS brand with our powerful promotional email marketing service! Create stunning campaigns, extend your outreach, and analyze performance with ease.
Using Promotional Emails To Drive Revenue
As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. Promotional emails are a simple, yet powerful way to spread the word about your SaaS platform. The objective of promotional emails is to increase awareness, generate revenue, or improve customer retention/loyalty.
Sending The Right Email At The Right Time
Promotional emails can effectively boost revenue through strategic tactics such as personalization, segmentation, and automation. By increasing email frequency and offering compelling deals, SaaS brands can entice prospects to purchase. Additionally, providing valuable insights and creating urgency with limited-time promotions encourage quicker buying decisions.
When you're ready to take the next step toward growth, we're ready to chat with you.
Deep Dive Into Email Marketing Let's Chat About Email Marketing
Marketing Resource
How To Do Email Marketing With High CTR
A lot of people might tell you that email is dead. We've been hearing that line for a couple of decades now, and every year it seems another email marketing platform is launched, promising the same thing the last one did, send emails to prospects.
Types Of Promotional Emails
Promotional emails are a key component of email marketing strategies, designed to drive sales and engage customers. Here are a few revenue-driving promotional emails that brands typically use:
- Limited-Time Offers: leverage urgency and FOMO to drive quick purchase decisions, and combining them with website popups and email marketing enhances campaign reach
- Seasonal Campaigns: leverage upcoming holidays to attract new customers and engage existing subscribers by offering targeted strategies while subtly promoting your platform
- Sales Promotion Emails: effective for converting subscribers, as they have already shown interest in your brand, making the promotion's presentation crucial for success
- Subscriber-Special Offers: offer informative content to first-time visitors and special discounts to engaged subscribers to convert them into loyal customers and brand advocates
- Platform Launch Emails: generate excitement and curiosity, engage your audience, and enhance brand visibility, especially when supported by effective promotional emails
- New Feature Emails: when you release a new platform from your roadmap, make sure both prospects and customers know about the new capability
In summary, promotional emails are a vital tool in digital marketing strategies, leveraging direct communication to enhance customer engagement and drive conversions.
When you're ready to take the next step toward growth, we're ready to chat with you.
Deep Dive Into Email Marketing Let's Chat About Email MarketingQuestions About Email Marketing
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What Email Platforms Do You Work With
We currently only send out emails using HubSpot. In the future, we may offer additional platforms as we grow the Contineofy brand.
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What's An Ideal List Size
There isn't an ideal list size; we can work with any size over 1,000 contacts, which is the minimum for retargeting advertising.
Like social media followers, a large list size doesn't predict success any more than having 500,000 followers and only 25 people are purchasing your platform.
It's more about quality than quantity.
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How Many Emails Do You Send Out Monthly
There's no magic number to the amount of emails you should be sending each month. Depending on the buying cycle of your platform, more email touches may be necessary. Email nurtures are developed by experimenting and analyzing the data to see what works.
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Can You Build Automated Email Nurture Programs
Working with popular email service providers, we can build out automated email nurtures based on prospect engagements, CRM triggers, or lead scoring. These nurture programs can be executed in any of the lifecycle stages; marketing, sales, or customer success.
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How Do You Measure Campaign Attribution
Each step in the marketing strategy will have a touchpoint campaign in your CRM, from there we will pull the first and last touch onto each contact but you will also be able to view each touchpoint to understand what contact has engaged with so your sales teams are equipped on how to handle leads when they come into the system.
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What Is Your Team Expertise And Experience In Marketing
Our team is composed of the best individuals in their field, respectfully, with a minimum of 5 years of experience mastering their craft. Each of our specialists is professionally certified and is tested quarterly to ensure they are up to date on best practices, platform changes, and trends.
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What Software Platforms Do You Work With
We are capable of using many different software platforms to create the best experience for your prospects and drive higher conversion rates and lower CAC, targeting the right people to hopefully deliver lower churn rates and higher customer lifetime value (LTV).
The only requirement we have for the clients we work with is that they are HubSpot Platform Users.
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How Much Involvement Do You Need From Me
Our onboarding process will engage your company's point of contact and subject matter experts. After we have all the information needed, we'll start running two-week sprints and have a weekly standup to showcase completed work and get approvals.
When working with Contineofy, work requests are delegated and communicated on 5 Levels Of Engagement depending on how comfortable you are.
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Will You Really Tell Me If Something Doesn't Work
At Contineofy, one of our leading values is Radical Transparency, so if we execute a marketing strategy and it's not working effectively, we aren't going to manipulate the data to paint a picture of how it is working, we'll share where things fell flat and how we are going to pivot.
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What Is Your Onboarding Process
As soon as you choose your subscription plan, if you're comfortable, you can submit your first work request immediately. Within a week of purchase, we'll schedule a meeting to understand where your brand is, wants to go, and setting realistic OKRs to steer the ship in the right direction.
Once we have access to the platforms you're using for marketing and sales, we'll do a deep-dive evaluation to understand everything you've been doing in the last year to understand what's working and what needs to be updated.
Once outcomes are decided, we'll continue to execute marketing campaigns, optimize, and report on the findings with your point of contact.
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How Will I Receive Updates About Our Partnership
We operate on two-week sprints and do weekly standups with the SaaS platforms we work with. You can also contact your specialist via email or Slack, depending on your subscription tier.