SaaS Email Marketing & Nurture Sequences

Email Marketing Questions

• What Email Platforms Do You Work With

  We currently only send out emails using HubSpot. In the future, we may offer additional platforms as we grow the Contineofy brand.

• What's An Ideal List Size

  There isn't an ideal list size; we can work with any size over 1,000 contacts, which is the minimum for retargeting advertising.

  Like social media followers, a large list size doesn't predict success any more than having 500,000 followers and only 25 people are purchasing your platform.

  It's more about quality than quantity.

• How Many Emails Do You Send Out Monthly

  There's no magic number to the amount of emails you should be sending each month. Depending on the buying cycle of your platform, more email touches may be necessary. Email nurtures are developed by experimenting and analyzing the data to see what works.

• Can You Build Automated Email Nurture Programs

  Working with popular email service providers, we can build out automated email nurtures based on prospect engagements, CRM triggers, or lead scoring. These nurture programs can be executed in any of the lifecycle stages; marketing, sales, or customer success.

• How Do You Measure Campaign Attribution

  Each step in the marketing strategy will have a touchpoint campaign in your CRM, from there we will pull the first and last touch onto each contact but you will also be able to view each touchpoint to understand what contact has engaged with so your sales teams are equipped on how to handle leads when they come into the system.

• What Is Your Team Expertise And Experience In Marketing

  Our team is composed of the best individuals in their field, respectfully, with a minimum of 5 years of experience mastering their craft. Each of our specialists is professionally certified and is tested quarterly to ensure they are up to date on best practices, platform changes, and trends.

• What Software Platforms Do You Work With

  We are capable of using many different software platforms to create the best experience for your prospects and drive higher conversion rates and lower CAC, targeting the right people to hopefully deliver lower churn rates and higher customer lifetime value (LTV).

  The only requirement we have for the clients we work with is that they are HubSpot Platform Users.

• How Much Involvement Do You Need From Me

  Our onboarding process will engage your company's point of contact and subject matter experts. After we have all the information needed, we'll start running two-week sprints and have a weekly standup to showcase completed work and get approvals.

  When working with Contineofy, work requests are delegated and communicated on 5 Levels Of Engagement depending on how comfortable you are.

• Will You Really Tell Me If Something Doesn't Work

  At Contineofy, one of our leading values is Radical Transparency, so if we execute a marketing strategy and it's not working effectively, we aren't going to manipulate the data to paint a picture of how it is working, we'll share where things fell flat and how we are going to pivot.

• What Is Your Onboarding Process

  As soon as you choose your subscription plan, if you're comfortable, you can submit your first work request immediately. Within a week of purchase, we'll schedule a meeting to understand where your brand is, wants to go, and setting realistic OKRs to steer the ship in the right direction.

  Once we have access to the platforms you're using for marketing and sales, we'll do a deep-dive evaluation to understand everything you've been doing in the last year to understand what's working and what needs to be updated.

  Once outcomes are decided, we'll continue to execute marketing campaigns, optimize, and report on the findings with your point of contact.

• How Will I Receive Updates About Our Partnership

  We operate on two-week sprints and do weekly standups with the SaaS platforms we work with. You can also contact your specialist via email or Slack, depending on your subscription tier.

Billing Questions

• What Are Your Contract, Fee, Payment, And Pay-For-Performance Terms

  Two types of potential subscriptions that may be established between Contineofy and its clients.

  Marketing Operations Subscriptions

  Recurring Marketing Operations Subscriptions are services that repeat every month. Recurring payments are processed every 31 days. Our pricing does not include advertising spend or technology as those fees are paid directly to advertising channels and software providers by the client.

  Fractional Chief Marketing Officer (CMO) Subscription

  If you want to delegate your marketing strategy and system, we can provide a CMO to assist you in growing your SaaS brand, this also is a reoccurring service starting at 10 hours per week. Recurring payments are processed every 31 days.

  Pay-For-Performance

  We do not offer pay-for-performance terms with our agreements due to the long-term approach of a quality program. For this reason, only a small percentage of your investment can be measured for ROI within the same period that the investment was made - the majority of your investment will result in assets that drive audience growth long after our work is done and ROI is variable depending on your platform capabilities and sales execution.

• What Is Your Subscription Payment Process

  Your first payment will be completed online. Recurring payments will be processed the same day the first payment was submitted, using the card on file. We DO NOT store your credit card information in our CRM, all payments and credit card information is stored and processed using Stripe.

• Do You Work With Clients Outside The US

  We currently only work with clients in the US but would be open to conversations in the near future as Contineofy grows and expands its capabilities.

• What If I Need Something Done Fast

  We take every deadline on a case-by-case scenario and offer guaranteed delivery for a rush fee. If there is a specific timeline you need to meet, please let us know during our discovery call and we will let you know what is achievable.

• What If I Want To Cancel My Contract

  If you are not satisfied with our fractional services, reach out to us via email to request a cancellation of services.

• Can I Pause My Account

  Yes, it's life and there will be times when you need to be heads down and won't need our services. If you know this is the case but don't want to cancel, you can take a month or two off. Billing cycles are based monthly, so if you pause your subscription 15 days into your billing cycle, you will still have 16 days before the pause goes into effect.

• What Are Your Hours Of Operation

  Our office hours are from 9 AM - 5 PM EST, if communications are sent outside of those hours we'll get back to you as soon as we are back online.

• Do You Offer Refunds

  Due to the nature of the subscription service being on demand, refunds are not available. If you need to pause or cancel, feel free to do so at any time - no questions asked.