Building A Content Operations Framework
Content creation shouldn't be a struggle, and there's no need to start from scratch every time. By implementing efficient Content Operations, you can simplify the creation process, freeing up your time and energy to concentrate on your creative ideas.
Building A Content Operations Framework
Content Operations is the framework of processes, people, and technologies that enables SaaS brands to effectively plan, create, manage, and analyze content across channels.
- People: roles, responsibilities, and organizational structure involved in content processes
- Process: guidelines, and procedures for content planning, creation, approval, publishing, etc
- Technology: tools and systems used to support content operations, like content management systems, analytics platforms, collaboration software, etc
Build An Army Of Content Marketers
Having the right framework in place, means you don't need to hire an in-office staff to create all your content, instead, create Standard Operating Procedures (SOP) that you can then share and create an army of freelance content marketing and copywriters who create everything, ensuring all that needs done is reviewing for brand and tone, then hitting publish!
In summary, content operations provides the infrastructure needed to execute content strategies effectively and sustainable at scale. It's an essential capability for any SaaS brand looking to succeed with content in today's digital landscape.
When you're ready to take the next step toward growth, we're ready to chat with you.
Deep Dive Into Content Operations Let's Chat About Content Operations
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Content That Converts: Strategies For Each Stage Of The Buyer's Journey
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Implementing Content Operations
To implement content operations effectively, focus on these key steps:
- Assess Current State: evaluate existing content processes, teams, and technologies to identify pain points and areas for improvement
- Align With Business Goals: ensure content operations support overall brand objectives for maximum impact
- Measure & Optimize: establish KPIs to track effectiveness, regularly review metrics, and gather feedback for continuous improvement
- Prioritize Quality Over Quantity: focus on creating high-quality content that meets audience needs rather than producing large volumes
- Define Roles & Responsibilities: outline roles needed for content operations and specify responsibilities to ensure accountability
- Document Processes & Guidelines: standardized workflows for content activities and develop style guides and templates for consistency
- Select Supporting Tech: choose and implement tools like CMS, project management software, and analytics platforms that align with team needs
- Provide Training: offer training on new processes, content creation best practices, tool usage, and performance metrics
By following these steps and continuously refining your approach, you can build a robust content operations framework that enables your SaaS brand to create, manage, and distribute high-quality content efficiently and effectively.
If you're looking to offload this framework or assistance with setup, we're ready to chat with you.
Deep Dive Into Content Operations Let's Chat About Content OperationsQuestions About Content Marketing
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What Is Your Team Expertise And Experience In Marketing
Our team is composed of the best individuals in their field, respectfully, with a minimum of 5 years of experience mastering their craft. Each of our specialists is professionally certified and is tested quarterly to ensure they are up to date on best practices, platform changes, and trends.
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What Software Platforms Do You Work With
We are capable of using many different software platforms to create the best experience for your prospects and drive higher conversion rates and lower CAC, targeting the right people to hopefully deliver lower churn rates and higher customer lifetime value (LTV).
The only requirement we have for the clients we work with is that they are HubSpot Platform Users.
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How Much Involvement Do You Need From Me
Our onboarding process will engage your company's point of contact and subject matter experts. After we have all the information needed, we'll start running two-week sprints and have a weekly standup to showcase completed work and get approvals.
When working with Contineofy, work requests are delegated and communicated on 5 Levels Of Engagement depending on how comfortable you are.
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Will You Really Tell Me If Something Doesn't Work
At Contineofy, one of our leading values is Radical Transparency, so if we execute a marketing strategy and it's not working effectively, we aren't going to manipulate the data to paint a picture of how it is working, we'll share where things fell flat and how we are going to pivot.
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What Is Your Onboarding Process
As soon as you choose your subscription plan, if you're comfortable, you can submit your first work request immediately. Within a week of purchase, we'll schedule a meeting to understand where your brand is, wants to go, and setting realistic OKRs to steer the ship in the right direction.
Once we have access to the platforms you're using for marketing and sales, we'll do a deep-dive evaluation to understand everything you've been doing in the last year to understand what's working and what needs to be updated.
Once outcomes are decided, we'll continue to execute marketing campaigns, optimize, and report on the findings with your point of contact.
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How Will I Receive Updates About Our Partnership
We operate on two-week sprints and do weekly standups with the SaaS platforms we work with. You can also contact your specialist via email or Slack, depending on your subscription tier.
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How Much Should I Budget On Marketing
Typically, at a minimum, brands should spend at least 10% of their revenue on marketing and sales. SaaS presents a unique situation, considering it offers predictable recurring revenue, so leverage is in your favor.
In the first 1-5 years of a SaaS platform, you'll see high-growth platforms spending anywhere from 40-60% of revenue on marketing and sales, as they become positioned in the market, they'll reduce that percentage and switch to development and then teeter back and forth between the two departments as the platform is developed.
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Do You Offer Video Production Services
We currently don't have any in-house video production services, however, we do have good working relationships with a few video production businesses that we can manage on your behalf to get videos created for advertising and other promotional purposes.
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Do You Offer Website Design Services
We currently don't have any in-house website design services, however, we will work with you to create landing pages when needed and posting content.
For website design and hosting, we recommend using WebFlow, ContentStack, Prismic, or WordPress for a CMS or working with WebStacks, a custom website design agency, for any website services.
In order to work with Contineofy, we require a basic website at a minimum before launching a partnership between our two companies.