SaaS Landing Page Conversion Rate Optimization
Improve Customer Journey Conversions
Landing page conversion rate optimization (CRO) is the process of improving elements on a landing page to increase the percentage of visitors who take a desired action, such as making a purchase or submitting a form.
The goal is to maximize conversions from the traffic coming to the landing page.
What Is A Good Conversion Rate
The average landing page conversion rate across industries is around 2.35%, with top performers achieving over 11%. However, a "good" conversion rate can vary significantly by industry and specific goals. The key is to focus on improving your own conversion rates over time through ongoing optimization efforts.
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How To Create Landing Pages That Convert
Your ability to capture's people attention is just the first step of lead generation. The second step is converting that attention into a conversion and capturing the prospect's data through a landing page.
Conversion Rate Optimization Components
Implementing best practices, brands can work towards increasing landing page conversion rates, ultimately leading to more leads, sales, or other desired outcomes.
Some key components of landing page CRO include:
- Simplifying the landing page layout
- Optimizing above-the-fold content
- Using a single, clear, and persuasive CTA
- Developing more robust and action-oriented copy
- A/B testing and experimenting with different page elements and flow
- Enhancing page load speed, mobile responsiveness, and overall usability
When you are ready to start optimizing landing pages for conversions, we're ready to help.
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