Hosting Webinars
Boost webinar sales with Contrast's complete solution: branded pages, AI clips, analytics & seamless HubSpot integration. Sync 20+ properties like engagement & views for lists, workflows & ROI, effortlessly drive conversions.
Using Webinars To Drive Sales
Using webinars in your marketing strategy can be a powerful way to build trust, demonstrate expertise, and nurture leads toward a purchase. Webinars allow businesses to engage directly with potential customers, provide in-depth insights about products or services, and answer questions in real time. This interactive format not only generates higher-quality leads but also helps deepen relationships with your audience, increasing the likelihood of conversions and long-term brand loyalty.
- Showcase value through education, positioning your brand as a trusted authority in your field
- Capture qualified leads by requiring registration, enabling detailed follow-up marketing efforts
- Boost sales conversions by engaging attendees in real-time discussions and addressing purchase concerns directly
Marketing Guides
How To Build The Ultimate Webinar
Most brands host a webinar by creating a registration page, hosting the live show, and then sending an on-demand version afterward. And that's it, on to the next webinar. Trust me, you're missing out. Use this strategy instead, step by step.
Creating Great Webinars With Contrast
Contrast delivers a complete webinar platform for SaaS brands, with branded pages, reminders, analytics, and AI clips, all syncing bidirectionally with HubSpot in real-time. It pushes 20+ properties like views, engagement, and UTMs to enrich CRM data, enabling lists, workflows, and ROI tracking without hassle.
- Syncs registrant/engagement data (watch time, polls) for targeted follow-ups
- Creates HubSpot lists for viewers and supports Marketing Events sync
- Enables 2-way workflows for registrations and behavior-based actions