Email Nurtures
Learn what an email nurture is in simple terms and discover the basic building blocks to create one: clear goals, a short email series, and friendly, helpful messages that guide readers.
What Is An Email Nurture
An email nurture is a set of emails that help someone get to know a company over time, kind of like getting to know a new friend slowly instead of all at once. Each email shares something helpful, like tips, stories, or answers to common questions, so the person starts to trust the company and feels more ready to sign up, try something, or buy. The emails are often sent automatically, one after another, so each person receives them at the right time.
- Start with a clear goal and a group of people you want to talk to, like "new customers" or "students who just signed up," so every email has a purpose
- Plan a simple path of a few emails (for example, 3-5), starting with helpful information, then more details, and finally a clear invite to take action
- Write friendly, useful emails that feel personal, and set them to send after specific actions, such as when someone joins a list or downloads a resource
Marketing Guides
Understanding The Lead Flow Process
Before moving into hypergrowth, first, you'll want to automate as much of your process as possible to reduce human error and ensure that your teams are working on complex problems, not manual processes that keep them busy but unproductive.
Evergreen vs Promo Email Nurtures
Promo nurtures are short, time-bound email series built around a specific offer or campaign, designed to push leads toward a near-term conversion like a launch, sale, or event signup. Evergreen nurtures are always-on, automated sequences that deliver timeless, pre-written content to every new subscriber in a consistent order, regardless of when they join.
- Promo nurtures are event- or offer-based, often more sales-heavy, and usually sent to a broader segment during a limited campaign window
- Evergreen nurtures are behavior-triggered, more personalized and educational, and continuously introduce new subscribers to your "greatest hits" content
- Many businesses run both: evergreen sequences as the default path for new leads, and promo nurtures that temporarily pause or override the evergreen flow during launches or big promotions