Email Marketing: Building Better Promotional Emails To Increase Conversion Rates

Email Marketing Isn't Anywhere Near Dead

Every year it seems some guru says email marketing is dead but the reality is, that email marketing isn't dead, you're just not seeing the same performance you used to because it's gotten a whole lot harder to stand out in an overcrowded inbox.

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Sending Promotional Emails People Actually Want

Sales emails can be so sleazy and with the amount of emails people get every day, you need to make sure 1) your emails aren't landing in the spam folder and 2) people engage with them and take the intended actions you need to grow the revenue for your SaaS brand.

Types Of Promotional Emails

Promotional emails are a key component of email marketing strategies, designed to drive sales and engage customers. Here are a few revenue-driving promotional emails that brands typically use:

• Limited-Time Offers: leverage urgency and FOMO to drive quick purchase decisions, and combining them with website popups and email marketing enhances campaign reach
• Seasonal Campaigns: leverage upcoming holidays to attract new customers and engage existing subscribers by offering targeted strategies while subtly promoting your platform
• Sales Promotion Emails: effective for converting subscribers, as they have already shown interest in your brand, making the promotion's presentation crucial for success
• Subscriber-Special Offers: offer informative content to first-time visitors and special discounts to engaged subscribers to convert them into loyal customers and brand advocates
• Platform Launch Emails: generate excitement and curiosity, engage your audience, and enhance brand visibility, especially when supported by effective promotional emails
• New Feature Emails: when you release a new platform from your roadmap, make sure both prospects and customers know about the new capability

In summary, promotional emails are a vital tool in digital marketing strategies, leveraging direct communication to enhance customer engagement and drive conversions.

Register for the webinar today to learn the different types of promotional emails combined with real-life examples from some of the top SaaS brands in the world.

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