Base
Customer Marketing platform to build long-lasting relationships with everyone in your customer base. Every customer has the potential to become your greatest advocate.
HQ Location: Palo Alto, California, US
Founded: 2018 • Employees: 11 - 50
About Base
Maximize Revenue Through Engagement. Take your customers and teams on a journey for higher retention, lifetime value, and advocacy. Ready to elevate your impact?
Here's How Base Works
Discover Customer Marketing at every stage of the journey; it's more than just engagement. Our platform not only identifies risks and opportunities but ensures you act on them, creating maximum value for both your customers and your company.
Popular Marketing & Sales Articles About Base On Contineofy
Building An Omnichannel Marketing Strategy
September 15, 2024 41 Minute Read
Omnichannel marketing is a strategy that uses various channels to create a seamless and consistent customer experience across all touchpoints. The goal is to ensure that buyers receive a unified experience regardless of the channel they're on.
Establishing Your Business Foundations
August 28, 2024 23 Minute Read
Congratulations, you have a proven minimum-value product and are generating consistent revenue on a reoccurring basis. The next step is establishing a stable foundation for your SaaS platform to scale with so you can work through good times or recessions.
How To Build A Channel Partner Program
August 28, 2024 16 Minute Read
What counts as a channel partner, and how can a channel partner program benefit your business? How to build a channel partner program? What steps should you take to set it up for success? Our guide will cover everything you need to know and more.
Who Is Your Ideal Customer Profile
August 28, 2024 13 Minute Read
Whether you are just starting out or in hypergrowth, knowing your ideal customer profile allows you to personalize your marketing messages, target your ads, and ensure you're connecting with the right people for your platform and keeping your costs low.
How To Make Your Data Accurate & Actionable
September 08, 2024 19 Minute Read
Data hygiene is the process of keeping databases clean and error-free. Data that is outdated, incomplete, duplicated, or simply incorrect is known as dirty data.
How To Use HubSpot To Identify Your Anonymous Website Traffic
October 02, 2024 30 Minute Webinar
Understand how to use anonymous website traffic identification to know what brands are visiting your website, arm your BDR team with new leads, and do better retargeting.