Webinar ROI Calculator

Use this free Webinar calculator to understand the return on investment (ROI) of your content efforts. Calculate your ROAS if you're putting ad spend behind your webinar strategy.

Calculate Your Webinar ROI Performance

Webinar ROI Calculator

Value Generated

Revenue Generated In $
Total lifetime value of sales won as a direct result of the webinar. # Leads Created
Number of new leads created through webinar registrations. Lead To Customer Conversion %
Average percentage of leads that convert into customers. Average Deal Size In $
All-time average deal size of the sales pipeline in your company.

Webinar Software

Annual Cost Of Webinar Software
Cumulative cost of all software used in recording and hosting the webinar. # Of Webinars Per Year
How many webinars do you host per year.

Webinar Management

Average Monthly Salary Of Employee
Cost to company for an average employee salary. A rough estimate is fine. # Of Employees Managing Webinars
Total number of internal employees engaged on the webinar team. Average Time Spent Per Employee In Hours
Time spent on average for webinar tasks by one employee. External Personnel Costs
Costs associated with payments to external hosts, speakers, moderators and any other personnel.

Ads + Promotions

Google Ads LinkedIn Ads TikTok Ads Meta Ads X Ads Other Ads Email Marketing
Total costs associated with email marketing campaigns carried out on for the webinar. Partner Channels
Total expenses incurred for using partner channels to promote and distribute your webinar.

Webinar Content

Cost To Develop Content & Webinar Assets
Total costs incurred in order to develop content or purchase additional assets for the webinar. Other Miscellaneous Webinar Costs
Any other costs associated with hosting, promoting, staging, or presenting the webinar.

Webinar ROI Calculator

+Revenue

Total Value
Gross Revenue for customer lifetime value
Potential Lead Value based on conversion %

-Costs

Ads + Promotions for customer lifetime value
Content Curation via paid value additions
Subscriptions for software
Internal Employee Costs Average hourly rate $ x total management hours
External Costs
Total Costs

$Profit

Net Profit	Profit Margin

%ROI

ROI	ROAS

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Webinar ROI Calculator

Webinar ROI Calculator

Value Generated

Webinar Software

Webinar Management

Ads + Promotions

Webinar Content

Webinar ROI Calculator

+Revenue

-Costs

$Profit

%ROI

You'll Know We're A Great FitAfter Just One Call

You'll Know We're A Great Fit
After Just One Call