Marketing Strategies Resources
How To Find Your Best Marketing Channels
Shared On August 28, 2024 • 5-Part Video Series
Data Is Your Best Friend
As you are looking to scale your marketing strategies, knowing which campaigns and channels they are being distributed are driving the best lead quality that converts into paying customers and drives high lifetime value. But how do you figure that out?
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Understand How Your Prospect Engage
With the capabilities of conversion tracking, there are a handful of ways you can install tracking into your entire buyer's experience so that you can reflect once things are live on how they impact your entire buyer's lifecycle.
Once you have this in place, you can reverse engineer the path your best customers took and optimize the buyer's journey to make this experience better for prospects and decrease your days to close.
What You'll Get In This Video Series
In this video series, I'll break down the conversion tracking into small sections that will allow you to track your own marketing campaigns so that you can understand which marketing channels you should be spending on and which ones, that may drive leads, end up bring in low-quality customers that drive down your margins and end up costing you more than they are worth.
Video Series Agenda
This 5-part video series will discuss the following topics:
The One Framework To Rule Them All
Data is only as good as the framework you have in place to organize, enrich, and analyze the different engagements that happen between you and your potential buyers.
UTM Code Tracking & Capture
UTM variables are meta data you add to the links that you share throughout your different marketing channels, both internal and external, as a means of tracking how different tactics drive engagement.
Organizing Conversion Data
Once you've added UTMs to all your external traffic driving to your website, you can then organize your form submissions and UTM data to find what works best.
Customer Journey Conversions
Once you've added UTMs to all your external traffic driving to your website, you can then organize your form submissions and UTM data to find what works best.
Marketing Attribution Models
Marketing attribution modeling allows you to give credit to the marketing channels and touchpoints throughout the buyer's journey that made a lead convert.
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Find Your Best Channels
You've got a lot of moving parts going on, you're engaging on multiple platforms and channels, but which ones are the best?
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