Consultants, Agencies & Creative Directors; When & How To Use Them
Hosted by Josh Hines • March 14, 2025 • 50 Minute Listen
How To Hire Creative Services
In this episode of the Off The Dome podcast, Josh interviews Ryan Anderson, a graphic designer at Markiserv who helps brands develop and scale their branding and creative services.
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Who Should You Hire For Creative Services
Deciding whether to outsource or hire in-house creative services depends on your brand's specific needs, resources, and long-term goals. Here's a breakdown of the key considerations for each approach:
When To Hire In-House
Hiring in-house is ideal when:
- Consistent Workload: you have a steady demand for creative tasks that justify the cost of full-time employees
- Brand Knowledge: your projects require a deep understanding of your brand identity and culture, which is easier to maintain with an internal team
- Creative Control: you want full control over the creative process and immediate access to your team for collaboration and feedback
- Long-Term Investment: you're willing to invest in salaries, benefits, training, and retention to build a dedicated team that grows with your brand
Drawbacks Of Hiring In-House
- Higher costs due to salaries, benefits, and overhead
- Limited scalability during peak workloads
- Challenges staying updated with the latest tools and trends
When To Outsource Your Creative Services
Outsourcing is better suited when:
- Specialized Expertise: you need access to professionals with niche skills or advanced technology that your team lacks
- Scalability: your workload fluctuates, and you need flexibility to scale services up or down based on demand
- Cost Efficiency: you want to avoid the overhead costs of full-time employees. Outsourcing allows you to pay only for services as needed
- Fresh Perspectives: external agencies can bring innovative ideas and insights from working across industries
- Short-Term Projects: temporary or one-off projects are better handled by outsourcing rather than hiring full-time staff
Drawbacks Of Outsourcing Your Creative Services
- Potential communication challenges due to time zones or unclear project briefs
- Loss of control over the creative process
- Risk of dependency on external partners for critical tasks
Blended Approach For Creative Services
Many brands find success by combining both strategies:
- Use an in-house team for day-to-day creative needs and brand consistency
- Outsource specialized tasks or large-scale projects that exceed your team's capacity or expertise
The key is to evaluate your current workload, budget, and long-term objectives. Regularly reassess your strategy to ensure it aligns with your evolving brand needs.
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