Buyer Personalization: How To Use HubSpot's Smart Content To Drive Higher Conversions

Create Better Emails, Websites & Templates

Broad messaging still works but not as well. Your ability to enrich, segment, and build personalized 1-few messaging will allow you to cut through the noise in the market, engage with more buyers, and increase conversion rates.

Was This Webinar Helpful

Share Buyer Personalization: How To Use HubSpot's Smart Content To Drive Higher Conversions with your colleagues or network.

Building Better Content For Higher Conversions

One->Many conversations are dead, there is just entirely way too much noise in the world to be generalizing your marketing communications. The only way to truly connect with potential buyers is to create 1->1 or 1->Few marketing communications and the best way to do that is by using HubSpot Smart Content.

HubSpot Smart Content Rule Categories

You can base your smart content rules on the following categories:

• Ad Source: show content to viewers based on the ad they've clicked. The ad source is determined by the UTM parameters in the page URL. Learn more about requirements for tracking ad interactions
• Country: display content to your viewer based on their country. The country is determined by the IP address of the visitor
• Device Type: target visitors accessing your site via mobile, tablet, or desktop. The smart content tools analyze the user agent of your visitor's browser to determine their device type
• Referral Source: show visitors smart content based on how they found your site
• Preferred Language: personalize your content based on the language set within the visitor's web browser
• Contact List Membership: show different content to visitors who are members of a specific HubSpot list
• Lifecycle Stage: display different content based on a visitor's Lifecycle stage property value
• Query Parameter: show content based on the query parameters in the visitor's page URL. A query parameter rule is determined by the name of the parameter and the query string value

Learn practical ways to use each of the rules above to create better emails, websites, and templates so that you can better tailor your marketing communications and strategies specifically to whom you are speaking to.

Was This Webinar Helpful

Share Buyer Personalization: How To Use HubSpot's Smart Content To Drive Higher Conversions with your colleagues or network.

What Do You Want To Learn

We could come up with ideas of what to share, but what are you actively trying to learn that we could share our perspective?

Meet The Hosts