Content That Converts: Strategies For Each Stage Of The Buyer's Journey

Sharing The Right Content At The Right Time

I've collaborated with numerous brands that only reach out for sales promotions or webinar invites. They're missing countless opportunities to engage meaningfully. It's time to rethink your content & communication strategy and connect on a deeper level!

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Creating The Right Content For Each Stage

Unless you're selling a low-ticket item that doesn't need a little bit of persuasion for them to purchase, the fact is, you need to be educating your potential buyers and sharing why your solution is the answer to their problems.

And, according to 6Sense, B2B buyers follow a consistent pattern when making purchase decisions. They spend 70% of their buying journey doing their own research before talking to vendors.

So that means 70%, when thinking about the buying stages

Lead, MQL, SQL, Opportunity, and Customer,

Lead --> SQL should be education,

And best yet, you can automate all this.

In This Webinar You'll

During this webinar, I'll be sharing the exact framework I use when working with SaaS brands that include creating content to:

• Capture the interest of your potential buyers (Lead)
• Understand if your potential buyer is problem aware (Lead)
• Determine which problem they are focused on solving now (Lead)
• Highlight and deep dive into the solutions to the problem (MQL)
• Showcase why your solution as the best choice (SQL)
• Provide social proof and validation of results (SQL)

I hope you can join me and discover a better way to create your email nurtures and drive higher conversion rates and more qualified leads for your sales team by creating the right content for each stage.

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What Do You Want To Learn

We could come up with ideas of what to share, but what are you actively trying to learn that we could share our perspective?

Meet The Hosts

Josh Hines
Chief Executive Officer at Contineofy

How To Land Leads On LinkedIn Without Posting Or Paid Ads

Lead Generation Tutorials

October 16, 2024 90 Minute Watch

Discover how SaaS brands and solopreneurs can generate leads on LinkedIn without content or paid ads. Learn how to optimize your profile, utilize Sales Navigator effectively, convert connections into leads, and nurture them using HubSpot and AI tools.

Watch The On-Demand Webinar →