Content Marketing: How To Repurpose Your Content For Social Media
Hosted by Josh Hines • Wednesday, June 18, 2025 at 1:00 PM EST • 45 Minute Watch
How To Build Content For Social Media
Social media can be exhausting. You're already writing blogs, hosting a podcast, and maybe hosting webinars.... and now you need to figure out what to share on social media. Learn how to repurpose all the content you already created on social media.
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What Is Content Repurposing
Content repurposing is a sophisticated content marketing strategy that transforms existing content into multiple formats, maximizing its value, reach, and impact. Unlike simple content reposting, repurposing involves thoughtfully adapting material to suit different platforms, audiences, and consumption preferences.
Key Characteristics Of Content Repurposing
- Format Transformation: Converting content across mediums ( blog post -> infographic -> podcast -> YouTube video)
- Audience Expansion: Reaching new audience segments through diverse content formats
- Efficiency Optimization: Reducing content creation time and resources
You can also repurpose content by breaking it up into smaller pieces. Then, share those smaller bits of content on social media and then push people back to the original content on your website or wherever it is hosted.
Register for the webinar today to learn the different ways to use content repurposing, software that makes it super easy, and start growing your social media channels and engagement.
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What Do You Want To Learn
We could come up with ideas of what to share, but what are you actively trying to learn that we could share our perspective?
