Scaling Your Business For Hypergrowth
Revenue Goal: $100M ARR • Team Size: 500 • Funding: Series C
Scaling Your Business For Hypergrowth
Every single SaaS owner wants to get to this stage of their business. You've achieved market fit, laid proper foundations, and the processes to scale. It's time to hit that hypergrowth button.
At this stage, you should fully understand how each marketing channel drives conversions, your sales team should be able to close deals quickly, and your customer support and onboarding should assist customers in getting value and not churning.
Now, it's about either expanding into new markets or verticals, upselling services and increasing your lifetime value, or tapping into the mainstream market and going after more difficult buyers that still match your ideal customer profile.
When you are ready to take the next step toward growth, we're ready to chat with you.
Scaling The Mountain Of Hypergrowth Guide Book Your Strategy Call
Key Metrics To Understand While Scaling Hypergrowth
When you are looking to grow and expand your organization, keep the metrics simple.
Customer Acquisition Cost
How much does it cost to aquire a new customer and what channels are you seeing the most success?
Customer Lifetime Value
What is the total revenue your average customer creates, are there ways to upsell additional services?
Customer Churn Rates
How many customers do you lose a month, what percentage of revenue did they attribute?
How To Measure Hypergrowth Success
Hypergrowth is a phase of rapid expansion where companies experience a compound annual growth rate or CAGR of 40% or higher, first coined by Alexander V. Izosimov in 2008 for an article in Harvard Business Review.
To reach this achievement, you need to reduce your costs of acquisition, increase the amount of revenue you are receiving per customer, and work with a customer success team to onboard and support customers so that they remain customers for longer periods.
By focusing on these three areas, your lifetime value should increase substantially and allow you to see a significant margin of revenue.
When you are ready to take the next step toward growth, we're ready to chat with you.
Book Your Strategy CallMarketing Guides
Scaling The Mountain Of Hypergrowth
Welcome to the big leagues of SaaS, a world where less than 3% ever make it. At this point, you can see the summit of your SaaS Journey mountain right in front of you, you've built a solid foundation and clear processes, let's move into hypergrowth.
Resources & Next Steps To Leaning More
Don't Wait For Them To Hit Cancel
August 28, 2024 3 Minute Read
Churn is the worst thing in a SaaS organization, and waiting until the renewal period or for someone to say they are canceling their account, will leave you in a sticky situation. How can you see the red flags and intervene before it's too late?
How To Personalize Your Website To Your Visitors
August 28, 2024 5 Minute Read
The world is becoming more me centric and that means your ability to personalize your customer experience is a must if you truly want to connect and engage with modern buyers.
Creating Lookalike Audiences
August 28, 2024 3 Minute Read
Lookalike Audiences can help you find new customers based on existing customers. These audiences can be created on LinkedIn, Facebook, Google, and many others.
Tools To Help You Get Started
Marketing and sales tools marked with a are affiliates. As an affiliate I am paid to promote these products. I choose to partner with these brands because I currently or have used them personally and enjoy the experience they offer.
StackAdapt
Programmatic Advertising
Deliver volume of leads or sales to meet growth requirements, with programmatic. Place your ads next to great content on relevant websites to create personal user experiences.
Gong
Revenue Intelligence
Give your teams and leadership complete visibility into all deals, team performance, and market changes. Know for sure what is actually coming down the pipeline each month.
Proof
Conversion Rates
Proof's software helps website owners increase their conversion rates by 10% in less than 10 minutes. Highlight offers, display recent purchases, track customer behavior, and much more!
Mixpanel
Product Analytics
Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention.
Walnut
Platform Tour
Increase conversions by embedding a product tour on your website or in your marketing materials and let visitors interact with your product early on through an interactive marketing demo.
PartnerStack
Partner Program
Grow your partnerships by tapping into our Marketplace of 65,000+ active SaaS partners, including agencies, resellers, and marketers who are already seeing green on our platform.
SaaS Stages Of Growth
Understand each stage of the journey and what it takes to reach the next level.