Establishing Your Business Foundations
Revenue Goal: $10M ARR • Team Size: 50 • Funding: Series A
Establishing Your Business Foundations
So you created a SaaS solution, found product market fit, customers, and have achieved $1M ARR, now what? Now that you have paying customers, it's about understanding who they are, why they bought, and then going out and finding people just like them, we call these people your ideal customer profile or ICP.
At the Foundations Stage, it's about understanding what you want to share with the world, what the industry calls your business model, your vision, and your mission for the company. In this stage, it's also about getting feedback from your early adopters and building out the additional functionality of your MVP so you can introduce additional value to future buyers.
When you are ready to take the next step toward growth, we're ready to chat with you.
Establishing Your Business Foundations Guide Book Your Strategy Call
Key Metrics To Understand While Establishing Your Foundations
When you are building out the foundations of your SaaS Platform, keep the metrics simple.
Ideal Customer Profile
Who is your ideal customer and what buyer personas are you targeting in that segement?
Conversion Engagements
How often are you able to engage and connect with your ideal customer profile buyer personas?
Monthly Recurring Revenue
How much recurring revenue do you make per sale and will this revenue allow you to grow?
How To Measure Foundational Success
The Foundations Stage is complete when you can share what your business model is and how you will grow recurring revenue, understand who your buyer is and the problems they are trying to solve, and can connect and engage with them regularly.
From a financial milestone, most SaaS owners who reach this stage of their SaaS journey can reach out to investors and get an initial Series A investment to fuel their growth and keep moving forward.
When you are ready to take the next step toward growth, we're ready to chat with you.
Book Your Strategy CallMarketing Guides
Establishing Your Business Foundations
Congratulations, you have a proven minimum-value product and are generating consistent revenue on a reoccurring basis. The next step is establishing a stable foundation for your SaaS platform to scale with so you can work through good times or recessions.
Resources & Next Steps To Leaning More
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Customer reviews are feedback on your software. They can be found on sites like Google Reviews, G2, Capterra, and LinkedIn. People use them to decide on purchases and learn about performance and value.
Identify Your Anonymous Website Traffic
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Unlock the power of Breeze Intelligence to identify high-intent visitors, enhance lead generation, prioritize follow-ups, and create personalized outreach. Transform your sales and marketing strategies with enriched data and actionable insights.
Gathering Feedback With NPS, CSAT, & CES Scoring
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Gathering feedback from SaaS customers is crucial for improving product quality and user satisfaction. Utilize surveys like NPS and CSAT, conduct user interviews for deeper insights, and analyze support tickets for recurring issues.
Lifecycle Marketing: Problem Tracks
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Why is it that marketing is told to build highly personalized marketing campaigns and communications but then the moment the lead is passed to sales and customer success, everything goes generic?
What Is Marketing Attribution
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Marketing attribution modeling allows you to give credit to the marketing channels and touchpoints throughout the buyer's journey that made a lead convert.
2024 Marketing & Sales Conversion Rates
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We live in a super fast-paced world, and these days, people are becoming very direct in how they buy. With inflation on the rise, people are going to be a lot more straightforward and they are going to want results.
Tools To Help You Get Started
Marketing and sales tools marked with a are affiliates. As an affiliate I am paid to promote these products. I choose to partner with these brands because I currently or have used them personally and enjoy the experience they offer.
UserEvidence
Case Studies
UserEvidence is the Customer Evidence Platform that lets you collect feedback, curate success stories, and create content that credibly proves the value of your product.
ShareThis
Social Media
Enable online audiences to share and amplify your content across the global web, scale your web traffic, grow your social following, and build deeper connections with your readers.
Klue
Competitive Research
Collect, curate, and deliver competitive and market intelligence across every department of your business.
Crayon
Competitive Research
When every dollar counts, you can't afford to lose deals to competitors. Crayon's award-winning platform arms your team with the right intel at the right time.
Smartling
Translations
Smartling's LanguageAI™ platform provides the highest quality translations, faster, and at 70% lower costs so you can make your budget do more. Simplify the complexities of managing multilingual content and get to market faster.
Fathom
Meeting Recorder
Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation. Fathom automatically syncs meeting summaries & tasks to HubSpot.
SaaS Stages Of Growth
Understand each stage of the journey and what it takes to reach the next level.