Establishing Your Business Foundations
Revenue Goal: $10M ARR • Team Size: 50 • Funding: Series A
Establishing Your Business Foundations
So you created a SaaS solution, found product market fit, customers, and have achieved $1M ARR, now what? Now that you have paying customers, it's about understanding who they are, why they bought, and then going out and finding people just like them, we call these people your ideal customer profile or ICP.
At the Foundations Stage, it's about understanding what you want to share with the world, what the industry calls your business model, your vision, and your mission for the company. In this stage, it's also about getting feedback from your early adopters and building out the additional functionality of your MVP so you can introduce additional value to future buyers.
When you are ready to take the next step toward growth, we're ready to chat with you.
Establishing Your Business Foundations Guide Book Your Strategy Call
Key Metrics To Understand While Establishing Your Foundations
When you are building out the foundations of your SaaS Platform, keep the metrics simple.
Ideal Customer Profile
Who is your ideal customer and what buyer personas are you targeting in that segement?
Conversion Engagements
How often are you able to engage and connect with your ideal customer profile buyer personas?
Monthly Recurring Revenue
How much recurring revenue do you make per sale and will this revenue allow you to grow?
How To Measure Foundational Success
The Foundations Stage is complete when you can share what your business model is and how you will grow recurring revenue, understand who your buyer is and the problems they are trying to solve, and can connect and engage with them regularly.
From a financial milestone, most SaaS owners who reach this stage of their SaaS journey can reach out to investors and get an initial Series A investment to fuel their growth and keep moving forward.
When you are ready to take the next step toward growth, we're ready to chat with you.
Book Your Strategy CallMarketing Guides
Establishing Your Business Foundations
Congratulations, you have a proven minimum-value product and are generating consistent revenue on a reoccurring basis. The next step is establishing a stable foundation for your SaaS platform to scale with so you can work through good times or recessions.
Resources & Next Steps To Leaning More
The Best Place To Collect Customer Testimonials
August 28, 2024 5 Minute Read
Customer reviews are feedback on your software. They can be found on sites like Google Reviews, G2, Capterra, and LinkedIn. People use them to decide on purchases and learn about performance and value.
Identify Your Anonymous Website Traffic
September 22, 2024 2 Minute Read
Unlock the power of Breeze Intelligence to identify high-intent visitors, enhance lead generation, prioritize follow-ups, and create personalized outreach. Transform your sales and marketing strategies with enriched data and actionable insights.
2024 Marketing & Sales Conversion Rates
August 28, 2024 3 Minute Read
We live in a super fast-paced world, and these days, people are becoming very direct in how they buy. With inflation on the rise, people are going to be a lot more straightforward and they are going to want results.
Gathering Feedback With NPS, CSAT, & CES Scoring
September 20, 2024 4 Minute Read
Gathering feedback from SaaS customers is crucial for improving product quality and user satisfaction. Utilize surveys like NPS and CSAT, conduct user interviews for deeper insights, and analyze support tickets for recurring issues.
What Is Marketing Attribution
August 28, 2024 6 Minute Read
Marketing attribution modeling allows you to give credit to the marketing channels and touchpoints throughout the buyer's journey that made a lead convert.
Are You Really In The B2B Or B2C Market
August 28, 2024 5 Minute Read
Your customers are people, not corporations. They hate inhumane marketing as much as you do, we promise. Let's change the expectation of what B2B marketing is together.
Tools To Help You Get Started
Marketing and sales tools marked with a are affiliates. As an affiliate I am paid to promote these products. I choose to partner with these brands because I currently or have used them personally and enjoy the experience they offer.
Frontify
Branding
Simplify brand management with a platform that connects everything (and everyone) important to the growth of your brand.
Heyflow
Interactive Forms
Enough with experiences that don't convert. Heyflow lets you turn more website visitors into leads and customers with powerful flows.
Vidiosa
Video Marketing
Creates high-converting videos for SaaS and tech-enabled brands including explainers, product launches, and demos, complete with script writing, voiceover recording, design, animation, and unlimited revisions.
Turf
Customer Forums
Plug-and-play community forum software that drives customer engagement through in-depth discussions between your users.
Zero Bounce
Email Reputation
You invest for better email marketing ROI. We help you find valid emails and connect with your customers. Boost your inbox placement and open rates with 99% accurate real-time email validation software and email deliverability tools.
Ocean
Sales Enablement
Let Ocean robots analyze your CRM data to find lookalikes of your recently closed deals or best-fit customers.
SaaS Stages Of Growth
Understand each stage of the journey and what it takes to reach the next level.