A Peek Behind The Curtain

Engaging strategies and actionable marketing and sales insights, designed for revenue-driven SaaS founders, sales, marketers, and success managers.

Hosted by Founder Josh Hines

A Peek Behind The Curtain

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SaaS Strategies

Discover what your favorite SaaS brands are doing for advertising, conversion optimization, and follow up nurturing to be inspired for your own campaign.

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A Word From The Founder

I know right, another newsletter.

Don't you have enough of them already?

But this one's different.

"The last decade we've seen a lot of change and we've heard a lot of buzzwords like ABM, Intent Data, Artificial Intelligence, Multi-Channel, and Hyper-Personalization. But when it comes to business, at it's core, it's still just about solving a problem for someone in the world and charging for it. Sometimes, less really is more."Josh Hines Founder @ Contineofy

Right now though, as a SaaS owner who is just launching or looking to scale to $100M ARR, the world is really noisy place.

Currently, there are 2.5 quintillion bytes of data created each day.

And while, it has become easier and easier to create content with advances with AI such as ChatGPT, content creation tools like Figma and Canva, and website personalization with Mutiny.

The problem now, is converting the attention into paying customers.

If you have been watching some of the fastest growing SaaS companies in the world, they are all doing a handful of things really well.

They understand their ideal customer profiles and buyer personas, they are creating content that informs those personas on their capabilities and proving value, but more importantly, they are converting interest into customers.

Whether you are looking for hands-on tutorials and guides or just looking to stay on top of what is happening in the SaaS sales, marketing, and customer success space, this newsletter has you covered.

Got questions? Ideas? Contributions

Hit me up on LinkedIn, or on my Trailblazer Community Page.

See you inside!