Align Your Entire Company With OKRs
Shared On August 28, 2024 • 8-Part Video Series
Get Clear On What Really Matters
Once you have your vision and mission statements, the next steps you need to determine are your objectives and key results or OKR. These objectives get the entire organization moving in the same direction and clarity on how success is measured.
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Getting Everyone On The Same Page
When you first start, it's easy to get everyone in the same room and share your vision and mission, mostly everyone knows how to align and perform.
But in the 21st century, when you have remote workers, or you start to find success and go beyond the initial handful of hires, it's important to have a system in which the entire organization understands what's currently matters and how the success of what matters is going to be measured otherwise, it becomes quite chaotic and political.
Digging Deeper Into OKRs
If you want to see how OKRs play out in a larger organization, be sure to check out the book, Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs written by investor John Doerr. Doerr first discovered OKRs in the 1970s as an engineer at Intel by meeting the legendary Andy Grove.
In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry-level to CEO, are transparent to the entire organization.
What You'll Get In This Video Series
If you don't go through this process what most find out is the heads of departments will be like chefs in a kitchen. They all want to create a great meal for customers, but each of them comes up with different recipes to cook, and all the plates that go out, don't entirely make sense.
Your Marketing could be serving Asian Lettuce Wraps for appetizers, Sales Pork Chops for the main course, and then for some odd reason, Customer Service bringing in Churros for dessert.
Asian, American, and Mexican? While some might fancy the variety from around the world, most will be confused. It's the same for your SaaS organization.
Throughout this video series, I'll share a simple format that numerous software companies use called OKR or Objectives and Key Results. This framework gives insights from the top down and allows everyone to know what their success is measured on and how it impacts the greater team, which gives everyone the clarity to move forward effectively.
Video Series Agenda
This 8-part video series will discuss the following topics:
Creating Company-Wide Objectives
The success of your SaaS platform is only possible with clarity and organization, and it starts at the top and trickles down. The problem is, as your organization grows, the communications of those objectives becomes a giant game of telephone.
Communicating Company-Wide Objectives
Most people on the front lines have no idea how their work is contributing to the bottom line, but the moment you share the big picture, the entire organization shifts and gives everyone a reason to work harder with purpose and meaning.
Teams & Individuals Key Results
Once you have the company-wide objectives and key results, it's time to work with all the managers and each level of your organization to systematically break down them into key functions for your employee to achieve, all the way down to the individual.
Making Everything Visible
The best way to ensure everyone stays on the path is to share everything in the open. Yes, it may cause controversy at the start, but in the long run, the visibility and accountability it will create across the entire organization will be worth it.
Weekly Check-ins
Feedback loops are the only way to know if you are doing well. Frequent reviews and progress reports not only keep everyone aligned but also help managers understand what's going on, remove blockers, and ensure the success of their team.
Employee Performance Reviews
Too often, we look to what needs to be done next without realizing just how far we've already gone. Having periods where er reflect on the work that's been done and acknowledge those efforts can be the fuel that motivates us to drive forward.
Company, Team & Individual Celebrations
Celebrating the small and big wins creates momentum and the fuel necessary to continue to drive forward and remain competitive in the market, doing it publicly, enforces the mission and values you want to grow by showcasing those leading by example.
Create & Manage Your OKRs
Now that you understand OKRs and how they work, here is a simple template we built that allows you to create and manage your own objectives and key results.
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