Marketing Strategies Resources
How To Do Email Marketing
Shared On August 28, 2024 • 6-Part Video Series
Email Marketing Is Still Alive
A lot of people might tell you that email is dead. We've been hearing that line for a couple of decades now, and every year it seems another email marketing platform is launched, promising the same thing the last one did, send emails to prospects.
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Email Is Still Running Strong
Email marketing is still one of the most effective and cost-friendly ways to promote your business and walk people through the entire marketing lifecycle from inception to onboarding, and celebrating wins.
Email may start making a strong comeback in 2023 considering all the activity around third-party cookies and it being harder to track people across the internet, we might need to start relying more on email and text communication to get in touch with prospects.
A Lot Has Changed
And although email has changed a lot over the decades with GDRP compliance, cybersecurity bots opening and clicking emails that mess with your reporting, and the ability to automate a majority of your email marketing strategy, email marketing still offers a lot of capabilities.
What You'll Get In This Video Series
In this video series, I will do my best to give a high-level thoughtful breakdown of email marketing in 2023. This video series is a mix of how-to and inspiration on thinking outside the box of what email marketing could be. Trust me, it's more than just sending an email saying buy my product or sign up for a free trial.
Video Series Agenda
This 6-part video series will discuss the following topics:
Determining The Goals Of Your Email
Without a destination in mind, you have no idea if you're even going the right way. When trying to do better, you need to have an end in mind before you start that allows you to understand if you're doing better or worse along the journey.
Determining Your Email Audience
When trying to stand out and make a lasting impression in the sea of emails, you need to dig deep into the details, who, what, why, and when. In this chapter, we'll discuss who you are sending to and ensure it's the right person to communicate with.
Designing Your Email Template
The average office worker gets 121 emails every workday, there are a few things you need to focus on to ensure people react to your emails and take the next step; email layout, subject lines, and calls to action are where you need to focus.
Crafting Your Subject Line & CTA
The opening and closing of an email determine all the success. Can you capture your contact's attention with a clear subject line and preheader text? Once you have their attention and they open your email, are they taking action on your next steps?
Knowing When To Send Your Email
Sending emails at the right time is crucial, but what time is really the best for your brand? Mornings or afternoons? Mondays or Thursdays? If you caught onto the trend, there are best practices but until you experiment yourself, you won't know.
Measuring The Performance Of Your Email
Measuring email performance has gotten pretty messy in the last few years. Thanks to cyber security, measuring your email success based on open and click-thru rates isn't going to cut it. You need to go beyond vanity metrics and measure impact.
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Understand The Possibilities
Email marketing hasn't died, if anything, it's about to have a resurgence thanks to limitations with third-party cookies.
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