Marketing Strategies Resources
How To Do Digital Advertising
Shared On August 28, 2024 • 6-Part Video Series
Digital Advertising Best Practices
Digital advertising is probably one of the most competitive spaces online. While this may discourage someone new, done properly, your business can be an overnight success because you can share your platform message with anyone in the world.
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Where Do You Even Start With Advertising
Digital advertising can go a lot of different directions. There are so many platforms you can use online to advertise a message from social media to Google, influencers, affiliates, news media, the list goes on and on.
The Golden Nuggets Of Digital Advertising
I have been part of numerous organizations, that had different ways of using digital advertising. Some ran ads to push directly to a free trial, while others took a more relational approach to build rapport and trust before making any big asks.
This 6-part video series will share the golden nuggets from all these experiences, the good and the bad, and then you can decide how best to approach digital advertising.
The reality is, with digital advertising, it's about doing small batch A/B experiments until you can find the best combination of audience segmentation, message, and landing page; you then push more budget to capitalize on your efforts.
The Ugly Side Of Digital Advertising
I will be upfront, there is an ugly side to digital advertising.
Because of tools that allow you to spy on your competitor's ads, most times when you find a good thing, you're competitors are going to replicate your success, you'll start to quickly see diminishing returns, and have to start experimenting all over again.
With a consistent and easy-to-follow process, finding new ways to gain the attention of your ideal customer profile shouldn't be something that should overwhelm but actually can be fun once you have your process.
What You'll Get In This Video Series
With this video series, I will specifically focus on only a couple of channels and try to go pretty deep into the process of how to use these channels to drive awareness for your brand and connect with more potential buyers, and turn them into paying customers.
Video Series Agenda
This 6-part video series will discuss the following topics:
Determine The Goals For Your Advertisement
Advertising can go in several different directions, for this series, we'll be discussing digital advertising, specifically native, display, video, and audio ads.
Determining Your Target Audience
Sharing the right message with the right people starts with determining who those people are and the more you can segment to a specific person, the better.
Determining The Right Platform
Find the perfect ad platform for your business goals. Compare features, costs, and targeting options across major platforms like Google Ads, Facebook, and LinkedIn. Get expert tips to maximize your ad spend and reach your ideal audience.
Designing Your Advertisement
Creating eye-catching, effective advertisements involves design principles, copywriting strategies, and industry best practices to boost your ad performance and engage your target audience.
Programmatic Advertising Software
Programmatic advertising is a data-driven, automated process that uses algorithms to buy and sell digital ad spaces in real time to improve the effectiveness of advertising campaigns.
Measuring Your Advertising Performance
Learn key metrics to measure advertisement performance effectively. Discover how to track ROI, conversions, engagement, and more to optimize your campaigns and maximize results.
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Reach The World
You're not stuck to the people in your local community. With digital advertising, you have the ability to connect with people around the world.
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