Marketing Strategies Resources
How To Create High Converting Landing Pages
Shared On August 28, 2024 • 7-Part Video Series
Good Design Makes Next Steps Natural
Your ability to capture's people attention is just the first step of lead generation. The second step is converting that attention into a conversion and capturing the prospect's data through a landing page.
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Driving High Conversions With Landing Pages
Remember when tailoring your landing page to your specific audience, offer, and industry, there is a process, but like everything in marketing there's no one-size-fits-all approach, so it's important to test different elements and optimize based on your results. Focus on clearly communicating your value proposition and making it easy for visitors to take the desired action.
What You'll Get In This Video Series
Throughout this video series, I'll discuss the core functionality of building a landing page that converts, it's not until you start driving traffic to it that you'll be able to measure the performance and optimize and reach the full potential of the page.
Video Series Agenda
This 7-part video series will discuss the following topics:
Determining The Goals Of Your Landing Page
Without a destination in mind, you have no idea if you're even going the right way. When trying to do better, you need to have an end in mind before you start that allows you to understand if you're doing better or worse along the journey.
Landing Page Message Matching
Message matching in advertising refers to the practice of ensuring consistency between an advertisement and the landing page it leads to encompassing both the content and visual elements resulting in a seamless experience for the user.
Landing Page Conversion Point
Conversion point design revolves around the idea of limiting the amount of friction for people to take the action you want and convert, friction mostly comes from the way you design the form.
Crafting Your Call-To-Action
Creating a clear and persuasive call-to-action will be the biggest different between someone taking the next steps versus only leaving the tab open or closing the window altogether.
Landing Page Design
Building upon message matching, remember the key is maintaining focus on your single conversion goal throughout the design. Every element on the page should support that goal and guide visitors toward taking the desired action.
Landing Page Follow-Up
These days people expect that when they fill out a form they get instant access to the next steps. If someone fills out a form and it takes you more than 48 hours to respond, you might as well forget about that lead. Quick follow-up keeps contacts moving.
Measuring Landing Page Performance
Landing page performance is all about actively reviewing conversion rates seeing how people are engaging and measuring the results versus the expectations when driving traffic to the page.
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Drive High Conversions
From page design to the persuasive text that shares value, learn the best practices of landing page that drive high conversions.
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