Marketing Strategies Resources
How To Create A Content Marketing Strategy
Shared On August 28, 2024 • 8-Part Video Series
Content Marketing Is Still King
When it comes down to it, we are all still sitting at a campfire, waiting to hear a good story that stirs our hearts and makes us feel something. Be it the relief from a problem or the joy of new possibilities, content marketing serves as the ignitor.
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Break Through The Noise
Content marketing has seen better days. These days, it seems content marketing is more about noise than it is about telling compelling stories. According to some sources, 2.5 quintillion bytes of data are created daily. That's a lot of content.
Whether it be social media posts, emails, website pages, or digital advertisements to name a few, it seems to be getting harder and harder to connect with people as more and more are becoming burnt out with the speed of information or admitting they have brain fog because their memories just aren't able to retain all the information as we jump from meeting to meeting, phone call to phone call.
Advances In Technology
With advances in technology and the introduction of AI machine learning like ChatGPT, Jasper, and Copy.AI, it only seems that the noise is going to start compounding as these AI machines regurgitate what already is so what used to take days to write a successful blog can now be done in minutes.
What You'll Get In This Video Series
If you're still interested in understanding how to think through your content marketing strategy yourself, throughout this video series, I'll share my entire process for figuring out what to create, where to share it, when to share it, and who to share it with.
Video Series Agenda
This 8-part video series will discuss the following topics:
Users, Decision Makers, & Executives
When you are selling and marketing, it's important to realize who you're talking to. At different levels of the organization, the problems and priorities shift, what one person feels is important, another, won't even consider. Here are the differences.
Content Personas
Outside of the different functions, understanding the different verticals and industries you're working in will allow you to tailor and personalize your marketing messaging to cut through the noise of the market and stand out in a 3-second world.
Buyer's Journey
There is a progression that a prospect takes before becoming a customer. Ensuring you speak to each stage effectively will allow you to drive more pipeline to your organization, connect with more potential buyers, and extend your platform offers.
Content Types
There are numerous ways you can connect and engage with people through content. Understanding how your buyers behave will allow you to use the right content to convey your platform messaging and make it easy for them to digest and make decisions.
Search Engine Optimization
Search has changed drastically over the last decade and will continue to do so with the introduction of AI. Google and Bing have both added this functionality to their search engines, so it will be important to stay up to date on these changes things.
Pillars & Clusters
Discover the power of pillar pages and topic clusters in SEO. Learn how these content strategies improve site structure, boost authority, and enhance user experience to drive organic traffic and search rankings.
Creating A Freelance Army
Discover the power of UGC: User-Generated Content that drives engagement, builds trust, and amplifies brand authenticity. Learn how to leverage customer-created media to boost your marketing strategy and connect with audiences in meaningful ways.
User Generated Content
Discover the power of UGC: User-Generated Content that drives engagement, builds trust, and amplifies brand authenticity. Learn how to leverage customer-created media to boost your marketing strategy and connect with audiences in meaningful ways.
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Sharing A Good Story
Start creating your content marketing strategy and telling stories that attract more prospects to your website and persuade them to purchase your platform.
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