How To Build A Newsletter

Shared On February 15, 2025 • 7-Part Video Series

Take Control of Your Communication

Many brands are starting to build newsletters to have more control over the conversation rather than relying on social media algorithms to share their messages with potential prospects and customers. Learn how to build your own newsletter.

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Why Your Brand Needs a Newsletter

Relying solely on social media to distribute your content is like building your house on rented land. It's time to take control of your brand's communication strategy by creating a newsletter. Here's why:

Escape The Algorithm Trap

Social media algorithms are constantly changing, often leaving your carefully crafted content unseen. With a newsletter:

Your message reaches subscribers directly, unfiltered by algorithms
You control when and how often your audience sees your content
Your reach isn't limited by paid advertising or arbitrary platform rules

Own Your Audience

Building a mailing list means:

You have direct access to your audience, not just followers on a platform
Your contact list becomes a valuable asset you own and can take anywhere
You're not at the mercy of platform policy changes or potential shutdowns

Cost-Effective Marketing

Compared to paid social media advertising:

Newsletters often have a higher ROI
You can reach your audience repeatedly without additional costs
It's a scalable solution as your subscriber base grows

Start Building Your Newsletter

Don't let your brand's voice be silenced by algorithms. Start building your newsletter today and create a direct line of communication with your audience. It's time to own your message and grow your brand on your terms.

What You'll Get In This Video Series

In this video series, I share a behind-the-scenes look at how I went about building my newsletter. I will be updating this series monthly to showcase platform growth and which platform I inevitably choose for Contineofy, I'll email those who downloaded this resource when an update is available.

Video Series Agenda

This 7-part video series will discuss the following topics:

Introduction To Building A Newsletter

Welcome to the building a newsletter series. This series of videos follows along as I build my newsletter for Contineofy, A Peek Behind The Curtain.

Building A Newsletter With Beehiiv

Beehiiv was launched in 2021 and has seen some of the fastest growth in the newsletter category. Learn the pros and cons of the platform IMO.

Building A Newsletter With Kit

Kit formerly known as ConvertKit was a bit of a sleeper on my radar when it came to newsletters, at the same time, I am glad I came across it.

Building A Newsletter With Substack

The last platform we're going to analyze is Substack. I've seen a lot of LinkedIn debates about what newsletter platform you should choose Beehiiv or Substack, decide for yourself.

Behind The Scenes Of Beehiiv

A behind-the-scenes look at Beehiiv, what the platform looks like once you login, and creating your newsletter post templates.

Behind The Scenes Of Kit

A behind-the-scenes look at Kit, what the platform looks like once you login, and creating your newsletter post templates.

Behind The Scenes Of Substack

A behind-the-scenes look at Substack, what the platform looks like once you login, and creating your newsletter post templates.

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