HubSpot Marketing & Revenue Operations
A fractional operations strategist is a part-time resource, responsible for executing the marketing & revenue strategy and data operations for your SaaS business.
HubSpot Marketing & Revenue Operations
No, this is not consulting agency. Contineofy provides a real person joining your team and actually rolling up their sleeves and building out and executing a strategy that allows you to automate a large portion of your customer acquisition and onboarding process as well as provide a consistent experience for those whom engage with your brand.
Fractional Marketing Operations
So what is the difference between this and hiring a full-time Operations Director or Marketing Operations Strategist? For starters, we're working part-time and don't come with a $200k price tag, equity requirements, or benefits and other perks. We're here to get work done on your part so you can continue scaling your SaaS brand and not having to worry about marketing operations.
When you're ready to take the next step toward growth, we're ready to chat with you.
Book Your Strategy SessionMarketing Guides
Establishing Your Business Foundations
Congratulations, you have a proven minimum-value product and are generating consistent revenue on a reoccurring basis. The next step is establishing a stable foundation for your SaaS platform to scale with so you can work through good times or recessions.
Build Out Your Marketing Tech Stack
When you are first starting out it can be daunting trying to figure out what you need to do and what software you need to be using to make things happen. Our teams have experience working at different levels from Series A to Fortune 500, we'll assist you in finding the right tech stack that can get you off the ground and scale as your SaaS brand grows to ensure that your pipeline stays full and you're able to reach higher levels of success. At Contineofy, we provide someone who:
- Understands the modern strategies & principles that can be ran
- Call BS for you when software companies start talking nonsense
When you are ready to start building out your marketing operations, we're ready to help.
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Frequently Asked Questions
Fractional Operations Strategist Questions
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What Are The Biggest Challenges For A Operations Director These Days
One of the biggest challenges for a modern-day Operations Director is the ability to balance all the different areas of marketing, keeping up with the ever-changing competitive landscape, technology, and the speed in which this all changes while at the same time not getting distracted by the newest shiny software solution.
A true Operations Director is multifaceted: they're a data junky, someone who understands the software landscape, and can analyze and articulate Big Data into a story that allows someone to make an articulated business decision.
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What CRM Platforms Do You Work With
Currently, we are only working within the HubSpot landscape. In the future, we plan to manage SalesForce and other smaller CRM instances but for the time being, we are remaining focused.
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What's On Your Marketing Dashboard
Working with SaaS Platforms in the early stages it's really about driving awareness, leads, and revenue regardless of whom its' from. Yes, you have an idea of whom you want to target, but right now it's about reaching as many types of people as possible and driving awareness for your platform than it is worrying about CAC, LTV, and who is most likely to churn out.
At the beginning of your SaaS journey it's about acquiring customers and then evolving as you find out how people engage with your platform and then building out ideal customer profiles, reducing CAC, and targeting groups of people who have low churn rates and drive high LTV.
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What Pricing Frameworks Do You Advocate
Our Fractional Operations Directors are comfortable working in traditional situations based on user seats or system usage but are experienced with trial, freemium, and product-led growth environments as well.
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Are Fractional Operations Directors Consultants Or Executioners
Fractional Operations Directors can work in both situations, either they can consult you on who to hire, what software to use, and systems to design, or they can roll up their sleeves and integrate and design a system for you, afterward, share with you how to use them and building dashboards to monitor their performance.
Billing Questions
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What Are Your Contract, Fee, Payment, And Pay-For-Performance Terms
Two types of potential subscriptions that may be established between Contineofy and its clients.
Marketing Operations Subscriptions
Recurring Marketing Operations Subscriptions are services that repeat every month. Recurring payments are processed every 31 days. Our pricing does not include advertising spend or technology as those fees are paid directly to advertising channels and software providers by the client.
Fractional Chief Marketing Officer (CMO) Subscription
If you want to delegate your marketing strategy and system, we can provide a CMO to assist you in growing your SaaS brand, this also is a reoccurring service starting at 10 hours per week. Recurring payments are processed every 31 days.
Pay-For-Performance
We do not offer pay-for-performance terms with our agreements due to the long-term approach of a quality program. For this reason, only a small percentage of your investment can be measured for ROI within the same period that the investment was made - the majority of your investment will result in assets that drive audience growth long after our work is done and ROI is variable depending on your platform capabilities and sales execution.
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What Is Your Subscription Payment Process
Your first payment will be completed online. Reoccurring payments will be processed every 31 days using the card on file. We DO NOT store your credit card information in our CRM, all payments and credit card information is stored and processed using Stripe.
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What If I Need Something Done Fast
We take every deadline on a case-by-case scenario and offer guaranteed delivery for a rush fee. If there is a specific timeline you need to meet, please let us know during our discovery call and we will let you know what is achievable.
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What If I Want To Cancel My Contract
If you are not satisfied with our fractional services, reach out to us via email to request a cancellation of services.
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Can I Pause My Account
Yes, it's life and there will be times when you need to be heads down and won't need our services. If you know this is the case but don't want to cancel, you can take a month or two off. Billing cycles are based monthly, so if you pause your subscription 15 days into your billing cycle, you will still have 16 days before the pause goes into effect.
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Do You Offer Refunds
Due to the nature of the subscription service being on demand, refunds are not available. If you need to pause or cancel, feel free to do so at any time - no questions asked.