Marketing Communications

Managing Your Contact Communications

There are four types of communications you'll have with the Contacts in your database, and having the right tools to have those conversations, as well as integrate with your CRM, will make organizing and automating them easier.

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The Four Types Of Communications

There are three types of communications you'll have that you'll want to digitize and automate as you scale your SaaS organization and while you could manage most of these conversations with a single platform, what you'll see is they are usually broken out.

These four communications include:

• Marketing Communications: these communications can include sending out content, inviting to webinars or conferences, sending special promotions, development updates; email marketing is still the best way to connect with Prospects
• Development Communications: as a lead precedes down the buyer's journey, you'll development team will reach out to qualify before passing to sales; communications usually entail phone calls and email sequences
• Sales Communications: once a lead has been passed to sales, scheduling next steps, demos, trial details, or sales proposals is done via phone calls and email conversations
• Support Communications: once a contact becomes a customer, the conversations don't stop, and your service team will continue to engage via phone and email

Patterns In Communications

As you can see from the communication types above, there is a pattern between phone calls and emails. Having systems in play that manage these conversations and push back the details about the interactions to your CRM is a must to keep your communications organized and give you an idea of what the next conversations should be about.

HubSpot

The job is tough for modern marketers. Either you're juggling various point solutions, or you're stuck with tools that are powerful but impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn't have to be that way.

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Marketo

Marketo Engage is the world's largest marketing automation platform, a singular solution that combines the power of automation, content, lead development, and account-based marketing. It helps connect you with customers and keeps them coming back, saving your team time, effort, and resources.

• Marketo Engage

MailChimp

Even if you don't know the first thing about marketing - we provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

• Email Marketing
• Marketing Automation

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Allow Your Sales Team To Engage With Active Prospects More Effectively

Your sales and development teams could use similar tools as marketing, but you'll often notice, they'll use separate tools to manage and document engagements with prospects. The thing to remember is, to have a tool that integrates data with your CRM.

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