Find The Right Data To Connect With Your ICP Prospects

Finding The Right Data To Connect

The best way to ensure that the people you are engaging with are the right people and fit your ideal customer profile is by enriching contact data. This also allows you to better personalize your messaging and platform positioning in the market.

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Enriching Your Contact Data

Knowing your ideal customer profile and sticking to it means you need to understand who is engaging with you. Because of the internet and hopefully, with the great content you're putting out, you're attracting all different types of people to your website.

Enriching the contacts you have in your database will allow you to understand those types of people. Doing so, you'll be able to find patterns in the contacts and possibly new verticals in which you want to align and better position yourself.

For instance, you could start out focusing on one vertical but then as you open your business, you start to see your platform attracts a different type of buyer. This could cause you to react and want to build out additional marketing messaging and personalized sales decks to speak to that specific group.

The Ability To Personalize

You're ability to personalize the messages and how you engage with contacts will make all the difference in how successful your brand is.

Regardless of where a contact is in the buyer's journey, your ability to speak to exactly who they are, title, function, vertical, employee management size, revenue, location; all these different segmentations can and should alter the way you speak to them.

The worse thing you could do is share a singular marketing message and sales deck with everyone and anyone you engage with.

Yes, it's extra work, but in the long run, pays dividends.

Expanding The Contacts In Your Database

Besides enriching those contacts who are pursuing you, another aspect that is great about these platforms is that you can source new lists of contacts that match your ideal customer profile.

Once you find the patterns in your existing customer base, you can then go to platforms like the ones listed below and source lookalike contacts that match the types of organizations you would like to do business with.

Clearbit

Real-time data enrichment, powered by machine learning and highly-trained QA. Get fuller context on every company and contact that your company cares about to drive insights, conversion, and wins at scale.

• Data Enrichment

ZommInfo

Enrich your CRM and marketing automation platforms at the frequency of your choice with easy-to-configure enrichment workflows. Get insights into your database health through metrics and embedded reports.

• Data Enrichment

LinkedIn Sales Navigator

With the LinkedIn Sales Insights for Salesforce integration, your sales organization can establish a foundation of a reliable, trusted data source from LinkedIn within your CRM. With this integration, using Sales Insights, you can write back firmographic, department/function, and custom LinkedIn attributes to account records to your CRM daily or on-demand. Using data from Sales Insights, your sales operations team can build better books of business and more effectively guide your sales team to the biggest areas of opportunity.

• Data Enrichment

Winmo

Winmo's advanced search capabilities help you find the signal in the noise. Our data is verified by our in-house research team - not bots - every 60 days. We populate our database with the latest and greatest sales contacts, decision-makers, and their direct contact information. Want to reach the right person on the right account - all without breaking a sweat? You've come to the right place. We do all the hard work for you.

• Data Enrichment

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Stay Ahead Of Your Competitors And Stop Losing Revenue

Staying competitive means you understand what others in your space are doing and saying to the market. Whether it's the way they position themselves to pricing, advertising spending, and new developments in their platform, knowledge is power.

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