Enhance Your Content Messaging For Prospects & Customers
Written by Josh Hines • August 28, 2024 • 6 Minute Read
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A modern world creates modern buyers, and people want the brands they interact with to have appeal. People will pay a premium to engage with a brand that gives them status. How you design and distribute your content and platform creates that appeal.
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Why People Buy Apple
If you take a moment and look at any premium product, it's mostly status. Yeah, there are certain levels of quality enhancements, but for the most part, you're buying status.
How do you build status into your brand and platform? Create everything over the top and ensure your branding is on point.
Keeping your branding on point is the easier problem to solve using a platform like Frontify allows you to manage all the aspects of your brand for free. You'd be surprised how many people overlook this step but people pay attention to this when they buy.
Consistent Branding Builds Trust
When you have a consistent brand throughout your marketing, sales, websites, platform, and any interaction with a contact, what it conveys is that you pay attention to details, are organized, and are someone they can trust doing business with.
Creating a compelling brand also makes you appear larger than you may actually be, which proves its worth if you're trying to close Enterprise prospects.
What Your Content Stack Should Consist Of
When it comes to content creation, the world truly is your oyster. At the core, though, there are a handful of conditions you want to make sure your marketing and sales teams are equipped with the right tool.
A Scalable Website
You can start out with Wix, Squarespace, or the such, and while most end up migrating to WordPress, there are still even better platforms you can use that ensure your content stays secure, you're able to easily integrate your website with other technology, and scale the framework as your organization grows. Some good ones to consider are
HubSpot
Every business needs a website. But building and designing a website from scratch without the proper tools can be difficult.
With HubSpot, you don't need to be a developer to build a beautiful, branded website. Our drag-and-drop website builder makes it easy to build a custom website for your business in no time at all. Track the success of your website in HubSpot's customer platform, and watch as your business grows.
WebFlow
Webflow is used by more than 3,500,000 designers and teams to create, collaborate on, and scale beautiful websites in a completely visual canvas - no coding needed.
ContentStack
Contentstack is the leading open SaaS CMS in the market, combining the peace of mind of SaaS with the customization promise of open source.
Landing Page Builder
Having an easy way to build and replicate landing pages is a must, especially if you're looking to personalize your advertising and marketing messages, you need something adaptable.
While some of the website frameworks have this built-in, other platforms are specifically built for strategy.
HubSpot
Ready to generate more traffic and leads from your website? With HubSpot's free landing page builder, you can easily build professional landing pages that attract more visitors and convert them into qualified business leads - no designers or IT help is required.
Use landing pages to support new product launches, drive event registrations, and more - then watch your CRM database fill up with interested prospects you can sell to.
Unbounce
Turn more of your visitors into customers. Unbounce is an AI-powered landing page builder with smart features that let you create beautiful, high-performing marketing campaigns in just a few minutes.
LeadPages
Match any ad and every campaign to a relevant landing page that is uniquely designed for a specific target audience. Forget 'one-size-fits-all' and customize your content for each audience for maximum persuasive impact.
Sales Decks & Presentations
Most times you'll see organizations using Google Slides to present their decks, and while this works, it's limited and a bit bland. You don't want to bore people when they finally engage with you in person, so using a platform with appeal creates a different response.
Pitch
Pitch puts everything you need to make a great deck - from advanced design options to data integrations - right at your fingertips. It's never been easier to create work you're proud of.
Social Media Management
Social media is the new tradeshow and conference. Dark social has added an entirely new level to how brands engage with prospects and customers. Ensure you're sharing a consistent message on these platforms and engaging with people when they share on your posts or mention your brand online using tools like
HubSpot
Spend less time monitoring social media, and more time nurturing relationships. Use HubSpot's social media management software to publish content to social networks from the same place you build campaigns; set up keyword monitoring so you never miss a mention; and link all your interactions back to your CRM so you have contextual conversations and can report on social media ROI.
Later
Later is a social media management platform and link in bio tool for every social network. Plan, analyze, and publish content in advance - so you can save time & grow your business.
HootSuite
As the world's first social media management platform, Hootsuite has been on the pulse of how people use social media for over a decade. And, over time, we've adapted our software to help businesses reach their customers more efficiently across multiple platforms, improve their customer service and gain deeper analytics and consumer insights. At the forefront of social innovation, we put social media to work in every corner of every organization, from the smallest business to the largest enterprise.
Buffer
Plan and publish your content for Instagram, TikTok, Facebook, Twitter, Pinterest, and LinkedIn, all from one simple dashboard.
Video Hosting
While you could host and share videos using YouTube, the platforms listed below will give you much more control, from how your video player looks and the data it captures from those who watch to the possibility of selling and capturing leads within the player.
HubSpot
Whether you're sending a prospecting email, helping a long-time customer, or embedding a how-to tutorial on your knowledge base, video is perfect for communicating in a clear and personal way.
Wistia
Wistia helps marketers create and manage videos, host webinars, generate leads, and measure video performance-all in one place.
Vidyard
Easily create and share personalized videos throughout your entire sales cycle. Communicate better with prospects, customers, and teams to generate more leads and close more deals.
Vimeo
Now, your teams can organize, find, and share all your videos on a centralized hub. You can even automatically upload your Zoom meetings to make it easy for distributed teams to catch up.
Webinar Hosting
Ever since COVID, it seems more and more brands are going digital. Yes, tradeshows and conferences are on the comeback, but webinars are still a staple, especially in a B2B space.
Zoom
Built on Zoom's secure and reliable video platform, Zoom Webinars make it easy to stream to third-party platforms, embed video into a web page, and send a single link to your attendees. Set up is straightforward, so you'll be ready to broadcast your event at a moment's notice.
BigMarker
The world's most innovative companies use our webinar, virtual, hybrid, and in-person events software to grow their audience, engage their customers, and generate demand for their products and services.
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