Scaling The Mountain Of Hypergrowth

Everything You've Done Has Led To This

Welcome to the big leagues of SaaS, a world where less than 3% ever make it. At this point, you can see the summit of your SaaS Journey mountain right in front of you, you've built a solid foundation and clear processes, let's move into hypergrowth.

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It's Time To Really See What You're Made Of

The reason I shared not getting ahead of yourself back in the Foundations Guide is that at this stage of the journey, it really is like firing a rocket into space, it's either going to make it or you're going to hear your team screaming, "Houston, we have a problem," and you'll be hearing those problems loud and clear at this stage.

Building a stable foundation and documenting clear processes makes this stage all the easier to accomplish. The main reason very few make it to this stage is that they skip the previous and try to jump too early and end up failing miserably.

At this stage, you're managing 100s of team members and your customers are expecting a near-flawless experience when using your platform.

Are you ready to see if all the work you put in is going to make it through the fire of the market furnace and see if you will be able to achieve unicorn status?

In The Next Chapters

In the next few chapters of this guide, I'll be sharing the tactics and tools you'll need to focus on to achieve hypergrowth including:

• Reducing your costs to aquiring customers
• Increasing your lifetime customer value
• Reducing your customer churn rates

By focusing on these areas of your SaaS organization, you'll be able to achieve what investors have coined Hypergrowth, a phase of rapid expansion where companies experience a compound annual growth rate or CAGR of 40% or higher, first coined by Alexander V. Izosimov in 2008 for an article in Harvard Business Review.

In doing so effectively, achieving $100M ARR and Unicron Status is inevitable.

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Convert Prospects Into Customers Faster

Technology has come a long way, especially post-2020. Now, you can understand which companies are visiting your website without them even identifying themselves, which allows you to do some cool personalization and ABM styled marketing strategies.

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