Determine Your Ideal Partners Characteristics

Defining Your Partner Program Goals

Before starting a partner program, it's crucial to have a clear understanding of your objectives and the type of partners that align with your goals. Here are some key considerations.

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Identify Your Target Markets and Audiences

• What markets or verticals do you want to break into
• Select partners who have established presence and trust within these target audiences

Set Specific Key Performance Indicators (KPIs)

Define measurable goals for your partner program, such as:

• Percentage increase in customer base
• Percentage increase in company revenue
• Geographical market expansion

Determine Your Distribution Strategy

• Do you want to partner with other software platforms, influencers, value-added resellers (VARs), wholesalers, distributors, or affiliates
• Consider the reach and expertise each partner type can provide
• Evaluate the benefits of local vs. regional/national partnerships based on your needs

Assess Potential Partner Advantages

What unique advantages can a potential partner bring to the table?

• Brand awareness and growth
• Access to specific audiences
• Expertise in installation or implementation
• Complementary product offerings
• Strong sales team and ability to close deals

Evaluating Potential Partners

Once you have defined your goals, it's essential to carefully evaluate potential partners to ensure a mutually beneficial partnership. Consider the following factors:

Mutual Benefits

Does your product or service offer genuine value to your potential partner's audience? Is the partner not already distributing a competing product (unless your offering has a unique value proposition)?

Readiness and Resources

Does the potential partner have the necessary resources and capacity to invest in the partnership effectively?

Alignment of Values

Ensure that your company's values and brand image align with those of your potential partner. Avoid partnerships that could clash with your brand's values or reputation.

Deal-Breakers

Clearly define any deal-breakers or non-negotiable factors that would disqualify a potential partner.

By carefully considering these factors, you can select and recruit the right partners for your program, ensuring a successful and mutually beneficial partnership that aligns with your business goals and values.

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Engaging With Ideal Parnters

Launching a successful partner program requires active promotion and strategic outreach. Unlike referral programs, partner programs are typically more exclusive, involving carefully selected partnerships. Here are some key steps to consider.

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