Determine What Success Looks Like

Partner Program SMART Goals

Evaluating the success of your partner program is crucial, and setting clear, measurable goals is the key to achieving this. By establishing SMART goals, you can effectively track and monitor the performance of each partnership.

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Tailored Goals For Each Partnership

While your overarching goals for the partner program may be consistent, it's essential to tailor specific goals for each individual partnership. Every partnership is formed with a unique purpose, and therefore, should have its own set of goals that align with that purpose.

This targeted approach ensures that you can accurately assess the success of each partnership and make informed decisions about its continuation or potential adjustments.

Examples Of SMART Goals

To present the concept of SMART goals, here are some examples to consider for your partner program:

Revenue Generation

• Generate a minimum of $X in revenue through the partner program within a given month, quarter, or year
• Generate a minimum of $Y in revenue through a specific partnership within a given month, quarter, or year
• Achieve $Z in revenue from a new vertical or geographical region within a specified timeframe

Customer Acquisition

• Acquire at least X new customers through all partnerships within a given month, quarter, or year
• Acquire at least Y new customers through a specific partnership within a given month, quarter, or year
• Acquire at least Z new customers in a targeted geographical region or vertical within a specified timeframe

Customer Base Growth

• Grow your overall customer base by X% through all partnerships within a given month, quarter, or year
• Grow your customer base by Y% through a specific partnership within a given month, quarter, or year

Audience Demographic Targeting

• Increase monthly, quarterly, or yearly purchases from a specific audience demographic by X% through the partner program

Partner Performance

• Increase monthly, quarterly, or yearly purchases from a given by X% through the partner program

By setting these SMART goals, you can effectively monitor the performance of your partner program and make data-driven decisions to optimize its success.

Remember, regular communication and alignment with your partners regarding these goals are essential for fostering a collaborative and productive partnership.

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Onboarding New Partners

Recognize that each partner has unique needs and tailor your training and support accordingly. Understand their specific target audience and sales processes to provide relevant guidance.

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