Reddit Platform Guide

Getting Started With Reddit

Want to learn how to use your Reddit? We've put together a collection of tips and more explaining everything you need to know.

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Where To Start With Reddit

Reddit boasts a large and engaged user base across a wide range of interests and demographics, reaching 850 million monthly active users in 2023, offering an opportunity to reach your target audience. Reddit users are passionate about their interests and often eager to share their thoughts, making it a good platform for brands to share updates and announcements and receive feedback.

Reddit's impact on search engine optimization allows brands to rank well on Google search, and posts are trusted more than other search results when researching products to buy. This gives brands an SEO boost, increasing their visibility and credibility.

Brands can also use Reddit for market research to gain valuable insights into customer needs, interests, and complaints. This helps inform product development and marketing strategies, allowing brands to tailor their offerings to meet the needs of their target audience.

Reddit Platform Image Sizes

The most common image sizes for posting on Reddit are:

• 1920x1080 pixels - This is the typical resolution for desktops and laptops
• 1080x1080 pixels - A square aspect ratio that works well for sharing images on Reddit
• 1200x627 or 1200x630 pixels - Recommended sizes for sharing images on Facebook and Twitter that also work on Reddit
• 1280x720 pixels - At least 720p resolution ensures images look sharp and clear when expanded

The ideal size depends on the device most of your target audience uses to view Reddit. If it's mostly mobile, aim for square 1080x1080. If desktop, 1920x1080 landscape works well. Avoid making images too large, some users may have to expand to see the full image. Aim for file sizes under 2MB. Using next-gen formats like WebP can reduce file size while maintaining quality.

The key is to test different sizes and formats to see what performs best for your audience and content. But sticking to the most common resolutions will ensure your images display properly for Reddit users.

When To Share On Reddit

Here are the key points on the best times to share content on Reddit:

• The overall best times to post on Reddit are:
  • Weekdays: 6-8 AM US Central Time, especially Mondays
  • Weekends: 6-10 AM US Central Time, especially Saturdays and Sundays
• Posting during these peak times helps maximize visibility and engagement, as Reddit users tend to be most active in the mornings as they start their day
• The worst time to post is after midnight, as activity drops significantly and posts are less likely to gain traction
• Posting times can also vary by specific subreddit. Tools like Delay for Reddit and Subreddit Analysis can help identify the optimal posting times for individual communities
• For North American audiences, the best times are typically in the early morning hours when people commute or take breaks. For European and UK audiences, the afternoons and early evenings tend to be better
• Posting consistently at the optimal times, crafting engaging titles, and understanding the culture of each subreddit is key to getting your content noticed on Reddit

Best Times To Post For SaaS Brands

The sweet spot for posting on Reddit is generally in the morning, with Mondays, Saturdays, and Sundays being the best days overall. Tailoring your posting times to your target audience can further improve the chances of your content gaining visibility and engagement.

Reddit Platform Advertising Capabilities

Reddit offers several ad formats for advertisers:

• Promoted Posts: These ads look similar to regular Reddit posts and allow advertisers to share text, images, videos, and links. They are marked as "Promoted" so users can distinguish them from organic posts
• Conversation Placements: Unique to Reddit, these ads appear above the comment section of a Reddit thread. Reddit recommends combining conversation placements with promoted posts to reach more users
• Images: Image ads on Reddit are a combination of text with a static image
• Carousels: Carousel ads pair text with multiple images or GIFs (up to 6) that users can click or swipe through, similar to other social platforms
• Videos: Video ads are one of the most popular ad formats on Reddit. They allow advertisers to add a line or two of text along with a video
• Products: Introduced in 2024, product ads allow advertisers to promote their entire product feed, featuring images, product names, and pricing for targeted products
• Free-Form: A new ad format launched in March 2024, free-form ads allow advertisers to combine multiple media types like text, images, and videos in a single ad unit to drive engagement and awareness

Reddit Advertising Targeting Options

Reddit offers several targeting options for advertisers to reach their desired audience:

• Subreddit Targeting: target users based on the specific subreddits they are subscribed to or have recently interacted with
• Interest Targeting: reach users based on their broad interests and behaviors across the platform
• Demographics: age, gender, parental status, education level, household income, and more
• Retargeting: re-engage users who have previously interacted with your website or ads
• Location: country, state, and city
• Dayparting: select specific days of the week and hours of the day to show your ads

The key is to combine these targeting options to reach your ideal customers on Reddit. Regularly testing different targeting strategies can help refine your approach for maximum impact.

Reddit Platform Best Practices

Here are a few key ways SaaS brands can uniquely leverage Reddit:

Host A Official Subreddit

Directly communicate with your audience, gather feedback, and distribute content. Examples include the Twilio subreddit moderated by Twilio Developer Evangelists. Owning the subreddit lets you control the narrative and get ahead of potential issues.

Customer Research

Use Reddit to gather insights about customer pain points and desires. Analyzing negative reviews of competitors on Reddit can reveal themes you can address with your product. Targeting niche audiences too small for incumbents to fight over can be a successful strategy.

Find Untapped Potential

Exploit marketing opportunities on Reddit that larger competitors overlook. Mimicking the marketing of others and executing well can be an effective growth path. While unique ideas require expensive market education, improving existing solutions is often sufficient.

Boring But Lucrative Spaces

Focus on "boring" but lucrative niche B2B SaaS opportunities. Businesses with high pain points in obscure industries can be very profitable without spending heavily on marketing. Vertical SaaS in underserved areas can be a path to solid growth.

The key is to view Reddit as an opportunity to connect with relevant audiences in a targeted way, rather than a risky channel to avoid. By gathering insights, building communities, and exploiting marketing opportunities, SaaS brands can drive meaningful results from Reddit.

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