Get A Better Understanding Of Your Customers To Know When To Connect

Finding Customer Demand & Intent

There are 8 billion people in the world, all of them don't qualify to purchase your platform, let alone are ready to buy. Understanding where someone is in the buyer's journey can help you to understand the next steps in the marketing and sales process.

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Lead Scoring Models

At its core, lead scoring is pretty practical. What we are seeing is people using data from external sources to identify when people are researching, have the intent to buy, and are possibly reviewing your competition.

Having this data allows you to score your leads better and only pass over contacts that are showing an intent to buy in order to not overwhelm your sales and development teams and keep these teams lean to reduce overhead.

Where This Has Gotten Messy

I personally believe the rise in these tools is due to numerous brands using social media in their marketing strategy and finding themselves creating content that is purely entertaining people but not driving sales.

Because it's hard to measure social media engagements back into your CRM, you find it hard to score and measure the effectiveness of these strategies.

Using intent tools, this gap starts to diminish, and you're more able to identify the right people to speak with and try to sell to.

Clearbit

Clearbit gives you the power to discover and engage the right companies at the right time - so you can create, capture, and convert more best-fit, high-intent pipeline.

• Data Enrichment
• Contact Revealer
• Website Personalization

DemandBase

Today's B2B buying is conducted almost entirely online - and most of it happens out of your view. Making matters worse, the technology that's supposed to help you understand and connect with your buyers is scattered across dozens of disconnected systems, blurring account-level insight and gumming up the buyer journey.

• Marketing Tools
• Sales Tools

Bombora

Demographics don't define who's ready to buy - action does. Bombora measures prospects' digital journey across 5,000+ premium B2B websites, so you know exactly what prospects are in the market for, letting you guide them to your solution.

• Campaign Optimization
• Churn Reduction

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Create The Best Customer Support And Ensure Your Customers Success

One of the best ways to reduce churn on your platform is delivering an amazing experience that onboards and ensures the promises, claims, and offers you share with prospects are met and exceeded once they become paying customers.

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