Data Is Power, Discover How To Capture Every Moment
Written by Josh Hines • August 28, 2024 • 3 Minute Read
HubSpot
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Data surpassed oil in value back in 2017. With advances in machine learning and data collection, calculated business decisions are becoming easier to come to, when backed with AI, and you can build a dependable marketing and sales strategy.
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Data Collection Platforms
There seems to be a platform to measure every interaction you have with your prospects these days, and while some of it may lead people to question privacy, personally, I feel as long as you're transparent with your privacy policy on how and why you collect certain data, you can then leave that decision up to the contact on whether they want to continue to engage with your platform.
Data collection can consist of interactions on your website, social media platforms, your platform, emails, advertisements, phone calls, sales decks, and videos, there is no limit.
Centralizing Your Data Collection
The most important part, is being able to pass this data all back to your CRM and centralizing it so that you're able to build reports and dashboards, looking for patterns and themes you can build around.
Chartmogul Analytics Platform
Tracking MRR, churn, LTV, and cash flow is fundamental to growing your business. But to succeed in SaaS, you need to understand the trends behind those numbers. Simply import your billing data into ChartMogul to see what's working, what's not, and how to scale to the next level.
Fivetran Analytics Platform
Effortlessly centralize data from SaaS sources so your teams can deliver better insights, faster.
Mode Analytics Platform
Perform complex, ad hoc analysis and empower simple self-service reporting, all on the same platform. Mode amplifies the investment you've made in every layer of the stack, by getting data you've made meaningful into everyone's hands.
FullStory Analytics Platform
Connect journey map data to real user experiences with powerful Digital Experience Intelligence (DXI) tools that let you see every challenge and opportunity. Get clear, complete pictures of the common paths your customers take through your product thanks to proprietary machine learning technology.
Google Analytics Platform
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Heap Analytics Platform
Heap's Journeys is a visual map of the paths users take through your product - a map that includes numbers and conversion rates for every single user path and sub-path. Journeys lets you build and analyze every user workflow in your product, no matter how complicated. Our PM team breaks it down.
HotJar Analytics Platform
Spot simple ways to improve your user's experience and deliver small incremental changes that have a big impact. Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.
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HubSpot
HubSpot's platform has all the tools and integrations you need for marketing, sales, content management, and customer service.
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The world has transitioned into having most conversations online, especially in the SaaS world, having the ability to connect and engage with your prospects and customers beyond email and phone, will allow you to build better relationships.
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